Turning venue Wi-Fi into subscription revenue

FansWiFi turns guest Wi-Fi into a growth engine for stadiums, arenas, and family venues. Before Hoop, trials, captive portals, and remarketing lived in separate systems, so teams lost context the moment a fan switched channels. Today one shared workspace runs the entire journey'from the first sign-in to the next-season renewal.

• +52% data capture rate: Every visitor profile enriches automatically with preferences and purchase history.
• Campaign launch time cut in half: Audience segments, creative, and send approvals happen in one thread.
• Support replies under three minutes: Operations and fan care see the full story before they respond.
• Forecasting accuracy at 96%: Revenue, occupancy, and churn signals update live across the portfolio.

Turning sign-ins into fan journeys

Fans opt in through Forms and captive portals powered by Landing Pages. Customer Agent routes every profile to the right playbook, tags interests automatically, and invites VIPs to upgrade packages in seconds.

Data rights stay protected along the way. Consent flags live in the same record as marketing preferences, and Workflows notify legal when a venue requests portability or erasure. Teams start every conversation with clear permissions plus rich context.

The go-to-market crew rallies around three signals before opening night:

• Fan intent surfaced early: Contact history, favourite events, and spend bands sit beside every profile.
• Activation playbooks templated: Portals, upsells, and nurture journeys reuse proven Hoop automations.
• Stakeholders in the loop: Venue managers, concessions, and sponsors join the same thread before the turnstiles open.

Coordinating sponsors and venue teams

Venue success pairs FansWiFi's hardware with sponsor activations and on-premise experiences. Shared Inbox keeps sponsor requests, creative changes, and approvals inside one thread so nothing falls between marketing, operations, and hospitality crews.

When a national brand wants a surprise-and-delight promotion, Project Management creates the runbook while Commerce Tools tracks partner revenue. Every venue sees the same play, whether they are in Riyadh or Jeddah.

Launching campaigns straight from the command centre

Once fans connect, marketing sequences trigger inside Hoop. Marketing Automation and WhatsApp Marketing deliver offers before halftime, while Commerce Tools handles upgrades and add-ons in the same conversation.

Creative, compliance, and venue stakeholders review content in Shared Inbox, and Workflows track the countdown to go-live. A boardroom that once needed four tools now ships in minutes.

Here's how a typical campaign moves:

Field crews stay proactive on event day

Operations teams run live stand-ups using Service Agent to surface hot spots and Knowledge Base to access device runbooks. Engineers, CX, and venue staff make adjustments in minutes rather than hours.

Escalations automatically ping the right crew via Workflows, while Shared Inbox keeps updates visible to sponsors and guest-services leaders. Fans notice the quick fixes; most never realise an outage was brewing.

Keeping operations and support in lockstep

If a fan raises a hand, Service Agent and Shared Inbox route the issue instantly'whether it's a login hiccup, bandwidth spike, or lost item. Field teams see the same timeline as HQ, so responses land before the crowd notices.

Operations rely on Knowledge Base and runbooks stored in Document Tracking. Hotfixes, firmware updates, and sponsor obligations stay attached to each venue record.

Support crews anchor on three habits:

• Live visibility: Dashboards show ticket load, network health, and sentiment trends in the same view.
• Zero duplicate work: Workflows escalate to engineering automatically when device telemetry crosses a threshold.
• Context-rich follow-ups: CX agents see the exact campaign or experience that sparked every question.

Seeing revenue and renewal health in real time

Finance and leadership no longer stitch spreadsheets to understand venue performance. Commerce Tools tracks contracts, sponsorship upsells, and revenue share, while Data Studio and Marketing Analytics surface churn signals before renewal season.

Leadership reviews three dashboards every Monday:

• Commercial scorecard: Bookings, ARPU, and attendance overlay in one canvas.
• Experience monitor: CSAT, NPS, and Wi-Fi reliability map by section to guide staffing.
• Renewal runway: Sponsor health, executive coverage, and open tasks stay visible to every stakeholder.

Proving ROI to venue partners

Venue owners want evidence that Wi-Fi engagement turns into revenue. Data Studio blends portal sign-ins, concessions sales, and sponsor redemptions so FansWiFi can show uplift per activation. AI-Powered Email then packages the highlights into post-event scorecards.

Those reports drive the renewal conversation and give sponsors a blueprint for the next big game.

How FansWiFi uses Hoop day to day

The entire organisation now works from the same playbook, so every venue stays on brand while the product team keeps shipping.

Here's the heartbeat the team follows:

• Product-led growth: Wi-Fi sign-ins feed nurture journeys without leaving the shared record.
• Sponsor activations: Campaign teams launch and measure offers inside the same workspace.
• Fan care: Service Agent, Shared Inbox, and Knowledge Base give crews answers fast.
• Renewals: Commerce Tools, Data Studio, and Workflows keep the pipeline and health signals current.

Those rhythms keep FansWiFi experimenting without putting guest experiences at risk. When the command centre tweaks a journey, every venue inherits the update instantly.