Scaling event revenue with unified ticketing and sponsors

Innovents curates high-signal investor forums across the Gulf, turning each gathering into a launchpad for founders and fund managers. They wanted registrations to sell out, sponsorships to upsell faster, and the event halo to last longer than a single day. HoopAI became the operating system that stitched every touchpoint into one continuous experience.

• Ticket revenue jumped 140% compared with the prior forum.
• Sponsor renewals surged thanks to subscription-ready packages.
• All attendee, sponsor, and speaker data lives in one CRM.
• Community engagement stays active months after the closing keynote.

Designing a connected event flywheel

Before HoopAI, ticketing, payments, and attendee support sat in separate tools with manual exports between them. Campaigns stopped at the gate because there was no shared system for follow-up or upsell. Once Innovents moved everything into Hoop, marketing, sales, and community teams saw the same data and could build momentum together.

The rollout started with a strategy sprint: map the revenue model, design post-event engagement, and translate sponsor packages into structured deals. Within two weeks, runbooks covered invite cadences, check-in scripts, and renewal flows, so every team member worked from the same blueprint.

Running growth and revenue in one motion

Marketing orchestrates targeted invites and ads through a single hub. Customer Agent handles RSVP questions in the inbox, chat, and WhatsApp while segment-specific email and LinkedIn campaigns nurture deal flow. Sponsors track as deals with shared playbooks, and everyone sees the same stage updates inside Hoop.

Commerce becomes frictionless when Commerce Tools handles checkout links, invoicing, and recurring packages in one flow. Attendees pay without leaving the thread, sponsors upgrade tiers mid-cycle, and finance teams reconcile revenue in minutes instead of hours. Website Builder and the CMS keep agendas, speakers, and community spotlights current across the entire campaign.

• One CRM: Attendees, sponsors, and speakers live in shared records with full histories.
• Integrated commerce: Commerce Tools keeps checkout, invoicing, and renewals in one place.
• AI coverage: Customer Agent absorbs FAQs so the team focuses on high-value conversations.

Analytics inside Hoop tracks ticket revenue, sponsor pipeline, and community growth in one dashboard, so leadership ties every outcome back to a campaign. When something underperforms, the team iterates fast, testing new packages, retargeting segments, and adjusting community programming within days.

Enablement that keeps the forum growing

Innovents keeps the assistant sharp with weekly pulse checks. Customer Agent receives new FAQs, sponsor playbooks expand with every upsell, and enablement sessions ensure check-in teams and community managers stay aligned. Feedback loops route into the product backlog so changes ship quickly without losing control.

• Runbooks: Check-in, support, and upsell flows live in shared docs with recorded examples.
• Ongoing improvements: Campaigns and renewal offers test iteratively, guided by analytics.
• Community focus: Post-event programming keeps founders and investors engaged between forums.

The result is less manual work and more meaningful conversations. Teams spend their time with sponsors and attendees, while Hoop handles the coordination underneath.

Expanding the community flywheel

Innovents is shipping deeper sponsor portals, richer community programming, and recurring tiers that keep investors and founders connected year-round. Every initiative feeds back into the same operating system so momentum never drops after the closing keynote.

• Sponsor workspaces: Dedicated hubs share assets, performance dashboards, and upsell paths in real time.
• Community drops: Post-event Q&As, dealroom spotlights, and curated content keep members returning between forums.
• Recurring packages: Flexible tiers auto-renew with clear benefits, giving finance and partnerships predictable run rates.

Weekly tuning sessions keep the assistant aligned with frontline feedback, so every release launches with the context that teams actually need. The result is an engine that learns from each forum and compounds value into the next.