What is document tracking and who should use this Hoop feature?
Document tracking shows when prospects open, view, and share the sales content you send. It gives real-time insights you can use to follow up and advance deals. This tool is essential for sales teams and content managers who need to stop guessing which assets influence the buying process.
By tracking engagement, reps can prioritize leads exhibiting high interest, ensuring timely and relevant follow-ups. Furthermore, sales leadership and marketing can identify top-performing content and optimize underperforming materials to lift overall win rates for the organization. The goal is to make every piece of sales collateral measurable and actionable within the Hoop platform.
How does Hoop’s document tracking help close deals faster?
The Hoop document tracking feature provides instant visibility into content consumption, eliminating guesswork from your follow-up strategy. When you share documents from your centralized library, the system tracks opens, views, and shares, immediately notifying the rep.
This allows sales professionals to engage prospects precisely when interest is highest. Key benefits include:
- Knowing the exact moment a contact opens or shares a document.
- Sending relevant, timely follow-ups based on actual engagement data.
- Prioritizing hot leads and optimizing your sales content for better performance.
Seeing conversion data tied to specific assets helps you understand what content drives decisions.
How much time does it take to implement document tracking on Hoop?
Getting started with document tracking in Hoop is quick and designed for fast time-to-value. Sales teams can begin tracking engagement immediately after setting up their shared content library.
The initial implementation steps involve:
- Centralizing the latest sales decks, one-pagers, and proposals in the Hoop library.
- Connecting your email client (Gmail or Outlook) for seamless sharing.
- Training the team to insert trackable documents directly into compose windows.
Because the feature integrates directly into existing workflows and requires minimal setup, most teams can start generating engagement data and receiving real-time notifications within the first day, immediately gaining insights into prospect behavior.
What are the different pricing and usage limits for document tracking?
Document tracking is included as a feature within the Hoop Sales product line. It is available across multiple pricing tiers, including core, pro, and enterprise plans, with a free way to get started to allow users to experience basic functionality.
The specific usage limits depend on the tier you choose. For instance, the core plan may offer tracking for a limited number of documents or contacts per month, while the enterprise plan provides unlimited tracking, advanced analytics, and greater user capacity. As your team grows and your needs for granular reporting and compliance increase, you can easily upgrade your Hoop tier to accommodate higher volumes and more sophisticated features.
Which email and CRM systems are compatible with Hoop document tracking?
Hoop document tracking is built to integrate seamlessly into the daily workflows of sales professionals by connecting directly to major communication platforms. You can share trackable links without ever leaving your email client.
This feature works directly within:
- Gmail and Google Workspace
- Outlook and Office 365
Furthermore, one of the key benefits is keeping all activity tied to contacts and deals within your Customer Relationship Management (CRM) system. Hoop ensures standardized sharing so every document send is measurable and the data flows automatically into your CRM for a complete view of prospect engagement, enhancing data integrity and team accountability.
How does Hoop ensure security and data privacy with document tracking?
Hoop treats data privacy and security with the highest priority, employing standard encryption protocols to protect tracking data both in transit and at rest. The document tracking process focuses on engagement metrics—opens, views, and shares—rather than the personal data within the documents themselves.
Tracking information is secured to maintain confidentiality and is only accessible by authorized team members within your organization on the Hoop platform. We adhere to all relevant data protection regulations and ensure that prospect activity is logged responsibly. This allows your team to leverage powerful engagement insights without compromising data integrity or customer trust.