Operations
Data Studio

Unify, shape, and activate your data

Connect sources, prepare datasets, and feed clean columns into the parts of Hoop where teams work. Use AI-powered columns to extract insights and keep analysis and activation together.
A dashboard showing connected data sources, clean data columns, and AI-powered insights, visualizing unified and activated data.

A central workspace for data modeling.

Bring raw inputs together and create governed datasets others can trust. Standardize definitions once so reporting and automation run on consistent metrics.

Connect and prepare

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  • Ingest from spreadsheets and data platforms.
  • Join and transform to create analysis-ready tables.
  • Use smart columns to derive values and summaries.
A clean dashboard showing connected data sources feeding into various reports and workflows, with AI-powered insights highlighted.

Activate in operations

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CRM

Sync curated fields so reps see the signals that matter.

Lists & workflows

Target segments and power automation with fresh dataset values.

Reports & dashboards

Publish governed metrics to track performance consistently.

A dashboard showing CRM data, targeted lists, and performance reports with connected workflows for operations.

Governance and collaboration

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Define ownership, documentation, and access policies for each dataset. Iterate safely with versioning and visibility so teams move quickly without breaking trust.

A dashboard or form showing clear data ownership, versioning, and access policies for collaborative teams.

Scale with confidence

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  • Dataset lineage to trace sources and transforms.
  • Change requests and approvals for shared models.
  • Usage insights to retire stale fields.
A dashboard showing data lineage, change requests, and usage insights for confident data scaling.

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Frequently asked questions

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