Data Studio

Unify, shape, and activate your data

Connect sources, prepare datasets, and feed clean columns into the parts of Hoop where teams work. Use AI-powered columns to extract insights and keep analysis and activation together.

Get started

A dashboard showing connected data sources, clean data columns, and AI-powered insights, visualizing unified and activated data.

Operations

Data Studio

Unify, shape, and activate your data

Connect sources, prepare datasets, and feed clean columns into the parts of Hoop where teams work. Use AI-powered columns to extract insights and keep analysis and activation together.

Get started

Operations

Data Studio

Unify, shape, and activate your data

Connect sources, prepare datasets, and feed clean columns into the parts of Hoop where teams work. Use AI-powered columns to extract insights and keep analysis and activation together.

Get started

A central workspace for data modeling.

Bring raw inputs together and create governed datasets others can trust. Standardize definitions once so reporting and automation run on consistent metrics.

Connect and prepare

Ingest from spreadsheets and data platforms.
Join and transform to create analysis-ready tables.
Use smart columns to derive values and summaries.

A clean dashboard showing connected data sources feeding into various reports and workflows, with AI-powered insights highlighted.

Activate in operations

CRM

Sync curated fields so reps see the signals that matter.

Lists & workflows

Target segments and power automation with fresh dataset values.

Reports & dashboards

Publish governed metrics to track performance consistently.

A dashboard showing CRM data, targeted lists, and performance reports with connected workflows for operations.

Governance and collaboration

Define ownership, documentation, and access policies for each dataset. Iterate safely with versioning and visibility so teams move quickly without breaking trust.