November 5, 2025
Case Studies

Tamkeen HR streamlines staffing with HoopAI

< 1 min
First response
Hours
Matches (not days)
213%
Growth in verified reviews
< 1 min
First response
Hours
Matches (not days)
213%
Growth in verified reviews
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Tamkeen HR now welcomes every staffing request through one conversation. Residents, hospital teams, and corporate departments meet an assistant that already knows which talent is free, which documents are pending, and how to route each handoff across the network.

Hoop for Staffing & Recruiting powers the single workspace. On top of that CRM foundation, Tamkeen launched an AI concierge nicknamed "Tam" on web chat, WhatsApp, and phone, so every request starts fast and ends with the right match.

  • Availability in seconds: Tam checks rosters, permits, and shift windows before presenting shortlists.
  • Sub-five-minute replies: Web, WhatsApp, and voice requests hit one queue with automated intake.
  • Zero duplicate records: Entity matching keeps workers, clients, and placements clean across channels.
  • Reviews that rank: Automated campaigns drove hundreds of new five-star ratings and more self-serve bookings.

" Our AI concierge checks every roster, credential, and visa before a client finishes the request. Hoop gave us the confidence to promise service in minutes, not days. "

Leena Al-Dosari, Chief Customer Officer, Tamkeen HR

Who Tamkeen HR serves

Households rely on Tamkeen for live-in and hourly support, hospitals pull in licensed specialists, and corporate teams stand up crews for events, facilities, and hospitality. Legacy systems scattered contact details and compliance steps across branches, so the team needed one narrative and one source of truth.

The challenge: fragmented intake across branches

Before Hoop, every Tamkeen branch handled requests in its own tools and chats, leaving leadership to chase updates instead of managing outcomes. Intake varied by channel, compliance tasks slipped through the cracks, and customers rarely saw transparent progress.

  • Intake everywhere: Walk-ins, hotline calls, WhatsApp, and web forms fed different systems, creating duplicate requests and missed follow-ups.
  • High expectations: Families expect language, experience, and live-in preferences honored; business clients need fast, auditable updates.
  • Fragmented data: Rosters, permits, and contracts lived in silos, so reporting required manual reconciliation while placements waited.

The solution: an AI-led staffing concierge

Tamkeen rolled out Hoop for Staffing & Recruiting to unify demand capture, matching, and compliance workflows. On top of the shared CRM, the team introduced Tam, an AI agent that greets every request, runs availability checks, and keeps advisors focused on decisions that need a human touch.

One inbox for every channel: Omnichannel Customer Service gathers phone calls, WhatsApp threads, walk-in notes, and web forms into a single queue. AI Agents identify the requester, surface existing records, and pass context to the right branch without a handoff reset.

Guided intake that captures preferences: Tam uses Guided Forms to gather language, schedule, and credential requirements. Knowledge Base Agent pulls the latest policy answers so families and business clients get clarity while they complete the form.

Matchmaking with real-time availability: The assistant queries skills, permits, and shift windows from AI Assistants, then sends shortlists through the Shared Inbox for advisor review. Service Agent connectors confirm bookings, issue agreements, and request deposits without leaving the conversation.

Compliance on autopilot: Workflows alert compliance teams whenever a document is expiring, while Service Analytics monitors sentiment, response time, and deflection so leaders can tune the assistant in real time.

Results: faster matches and cleaner data

The combination of HoopAI's workspace and Tam's concierge reduced wait times sharply and made every placement auditable.

  • Sub-five-minute first responses: Voice, web, and WhatsApp requests route to Tam and advisors without manual triage, so clients get confirmation almost immediately.
  • Matches in hours, not days: Pre-qualified shortlists cut household confirmations by more than half, and business requisitions now surface ready-to-book talent before shift deadlines.
  • 213% growth in verified reviews: Automated follow-ups gather feedback and power search rankings, fueling organic bookings.
  • Cleaner data, clearer reporting: Duplicate profiles dropped to near zero, and leadership tracks placements, permits, and payments from live dashboards instead of weekly spreadsheets.

"Every branch starts the day knowing which clients need coverage, which workers are en route, and which reviews landed overnight," says Fahad Al-Qahtani, Director of Operations. "Hoop turned our manual spreadsheets into real-time insight."

How teams use it day to day

Branch leads open a shared dashboard each morning to see placements, compliance renewals, and review trends without waiting for manual reports.

  1. Household support request: A family opens WhatsApp and asks for a weekend caregiver. Tam captures preferences, surfaces three vetted profiles, and schedules an interview through Meeting Scheduler. The advisor reviews notes, confirms the placement, and sends payment links in the same thread.
  2. Hospital staffing surge: A hospital needs overnight cover. Tam checks certifications, transport rules, and availability, reserves qualified talent, and triggers Workflows to alert compliance if any document is pending before the shift begins.
  3. Corporate hiring sprint: An HR director uploads five requisitions. Guided forms standardize requirements, Tam shortlists from existing talent, and recruiters collaborate in the shared inbox while Pipelines track fees and contract signatures in real time.

Quick comparison: client view vs. Hoop engine

Client requestWhat they experienceHow Hoop powers it
Find a live-in housekeeperCurated profiles, availability, and an instant interview slotAI agent queries CRM skills and calendars, Meeting Scheduler books time, Payment Links secure deposits
Cover an overnight shiftLive availability across branches with compliance status attachedCustom data model tracks certifications, Workflows enforce approvals, Shared Inbox keeps updates in one thread
Track hiring progressTransparent stages and messages in one conversationPipelines, Task Management, and Shared Inbox sync updates for every stakeholder
Pay placement feesSecure link delivered by WhatsApp or SMSCommerce tools and invoices handle payments while logging to the CRM ledger

What's next for Tamkeen HR

Tamkeen and HoopAI are expanding Tam's skills to predict demand surges, recommend proactive renewals, and offer multilingual support for new regions. Weekly transcript reviews keep the assistant sharp while every branch discovers fresh ways to deliver fast, human-centered staffing.

Ready to accelerate your staffing journey? Talk with HoopAI.

Real-time talent visibility across branches

Branch managers no longer chase spreadsheets to find available workers. Every team member sees live availability, compliance status, and client preferences in one unified dashboard, making placements faster and more accurate.

Seamless client experience across all channels

Whether clients reach out via WhatsApp, phone, or web, they receive the same consistent, professional service. Tam ensures every request is captured accurately and routed to the right specialist without repetition or delays.

Excellence in every placement

From healthcare professionals to household staff, Tamkeen HR maintains the highest standards through automated compliance checks and continuous feedback loops. Every placement reflects their commitment to matching the right talent with the right opportunity.

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