Converting event QR scans into repeat customers

By noon the line outside Allezz's weekend market wraps around the block. Sara AlAli wants every curious passerby to become a familiar name, not a missed opportunity. Hoop keeps the pop-up energy organized—turning QR scans into stories, thank-you notes, and next-drop invites without breaking the flow on the floor.

• +90% event-to-store revenue: Flash weekends now feed the online shop for months.
• 1,000+ shoppers remembered: Each scan lands with preferences and consent intact.
• Checkout in the moment: Carts, payment, and receipts happen where the chat began.
• Support in one breath: Returns and swaps close before customers leave the queue.

Catching a vibe, not just a lead

Every display carries a playful QR card—"Tell us your style and we'll text the drop before it sells out." Guests scan, choose colors, share their size, and keep the line moving. A Hoop-powered concierge answers right away with a short note, a bundle suggestion, maybe even a reminder of the live DJ set around the corner. It feels like a conversation, not a form.

Those snippets land in the same record as the purchase, the DM, and the thank-you reply. When the next flash sale launches, Sara can greet returning shoppers by name and taste, whether they're on WhatsApp, email, or back at the booth.

Sara walks new staff through this map before doors open. It's not a script—it's a reminder of how every interaction should feel.

Keeping the loop visible

Right next to the register, the crew keeps a visual of the journey so pop-up staff can see how scans, chats, and checkouts stay linked inside Hoop.

The diagram on the stockroom wall shows how every drop, message, and delivery flows along the same backbone. It keeps the team confident that nothing slips, even when the playlist is loud and the line is loud louder.

Staying close between drops

After the lights dim, shoppers receive short notes with recipes, playlists, or stories from the designers featured that day. Renewal nudges are timed to how quickly a jar of honey runs out or a hoodie tends to sell through. Because every message references the purchase history logged in Hoop, each invite feels like a personal ping, not a blast.

When someone needs a different size or wants to gift a friend, the assistant surfaces the exact receipt, conversation, and shipping info. A human stylist can jump in with a voice note when empathy matters most.

Seeing the business in one view

Every Monday, Sara opens Hoop dashboards that blend QR captures, repeat purchases, and stock levels. Hot colors get reordered before the next weekend. The same insights fuel collaborations with partner boutiques that want to mirror Allezz's storytelling cadence for their own audiences.