WhatsApp Business
Source-reviewed capability blueprint for WhatsApp Business: Send and receive WhatsApp messages in Hoop, run follow-up workflows, and use approved templates when required. Confirm Hoop availability before setup.
This source-reviewed capability blueprint describes expected behavior and vendor requirements. It does not confirm that Hoop has enabled this connection for your account.
Overview
This profile describes the expected connection path if it is enabled in Hoop. Connect an eligible WhatsApp Business number to handle customer conversations in Hoop. Replies can start workflows, and supported actions can send text, media, interactive messages, or approved templates according to Meta's conversation rules.
Expected data flow
WhatsApp message to Hoop
Expected when enabled: A customer message can enter the shared inbox, update the conversation, and start the configured workflow path.
Hoop message to WhatsApp
Expected when enabled: A user or workflow can send an eligible free-form, media, interactive, or approved template message through the connected number.
Expected capabilities
- Expected when enabled: Receive customer messages in the shared inbox
- Expected when enabled: Trigger workflows from supported replies
- Expected when enabled: Send text, media, and interactive workflow messages
- Expected when enabled: Use approved templates for business-initiated messages
- Expected when enabled: Track supported delivery and reply states
Expected setup
- 01
Expected setup step when enabled: An eligible WhatsApp Business account and phone number
- 02
Expected setup step when enabled: Meta Business permissions and Embedded Signup completion
- 03
Expected setup step when enabled: Customer opt-in for business messaging
- 04
Expected setup step when enabled: Approved templates for messages outside an open service window
- 05
Expected setup step when enabled: A supported new number, eligible Business App coexistence setup, or completed provider migration
Expected requirements and limits
- Expected constraint for this path: Business-initiated messaging outside the 24-hour customer service window requires an approved template.
- Expected constraint for this path: Opt-in, template approval, quality, pricing, throughput, and messaging limits are controlled by Meta.
- Expected constraint for this path: Business App coexistence and number migration have eligibility, account, and regional limits.
- Expected constraint for this path: This profile covers conversations and workflow events, not a full WhatsApp account-data sync.
- Authentication
- Expected authentication if this path is enabled: Complete Meta Embedded Signup for the WhatsApp Business account and number, then grant the requested business and messaging permissions.
- Account requirements
- Setup assumptions only; confirm Hoop access first. An eligible WhatsApp Business account plus any Hoop, Meta, template, or conversation usage charges that apply.
Sources
The linked sources and profile copy were reviewed on Aug 9, 2026. These sources document the connected service's rules and APIs; they do not confirm that the connection is enabled in Hoop or in a particular account. The next source review is due Nov 9, 2026.
