Source-reviewed capability blueprint for LinkedIn: Publish LinkedIn content, capture Lead Gen Form submissions, and run supported LinkedIn ad campaigns from Hoop. Confirm Hoop availability before setup.
This source-reviewed capability blueprint describes expected behavior and vendor requirements. It does not confirm that Hoop has enabled this connection for your account.
Overview
This profile describes the expected connection path if it is enabled in Hoop. LinkedIn connects three distinct tools. Lead Gen Form submissions can enter contacts and workflows, the social planner can publish to eligible profiles and Company Pages, and the ad manager can create and report on supported campaigns. LinkedIn direct messages are not connected.
Expected data flow
Lead Gen Form submission to Hoop
Expected when enabled: A new LinkedIn Lead Gen Form response can create or update a contact and start the selected workflow after its fields are mapped.
Scheduled content to LinkedIn
Expected when enabled: The social planner can publish supported content to an eligible personal profile or Company Page.
Company Page results to Hoop
Expected when enabled: Supported Company Page statistics and limited engagement data can be read in the social planner.
Campaign changes to LinkedIn
Expected when enabled: The ad manager can create, launch, edit, pause, or manage supported lead-generation and website-traffic campaigns.
LinkedIn ad results to Hoop
Expected when enabled: Supported campaign reporting can be read for the connected ad account.
Expected capabilities
- Expected when enabled: Map Lead Gen Form submissions into contacts and workflows
- Expected when enabled: Publish and schedule supported profile and Company Page content
- Expected when enabled: Read supported Company Page statistics
- Expected when enabled: Manage limited comments on social-planner posts
- Expected when enabled: Create and report on supported LinkedIn ad campaigns
Expected setup
- 01
Expected setup step when enabled: A LinkedIn account with access to the required profile, Company Page, and ad account
- 02
Expected setup step when enabled: Company Page admin and Campaign Manager permissions where required
- 03
Expected setup step when enabled: Field mapping for Lead Gen Forms
- 04
Expected setup step when enabled: An active ad account and billing for campaign management
Expected requirements and limits
- Expected constraint for this path: LinkedIn direct messages are not connected.
- Expected constraint for this path: Lead-form intake, social publishing, and ad management are separate capabilities with separate permissions.
- Expected constraint for this path: Personal-profile analytics are not available through the documented social path.
- Expected constraint for this path: Comment handling is limited and does not provide a complete sync of native-post activity.
- Expected constraint for this path: LinkedIn access tokens can require periodic reconnection.
- Authentication
- Expected authentication if this path is enabled: Sign in with the LinkedIn account that has the required profile, Company Page, lead-form, and Campaign Manager permissions, then authorize each capability you use.
- Account requirements
- Setup assumptions only; confirm Hoop access first. Eligible LinkedIn assets, roles, and permissions are required. Campaign management also requires an active ad account and billing.
Sources
The linked sources and profile copy were reviewed on Aug 9, 2026. These sources document the connected service's rules and APIs; they do not confirm that the connection is enabled in Hoop or in a particular account. The next source review is due Nov 9, 2026.
