AI Agents that turn your reputation into revenue

Reviews AI Agents automatically request, respond to, and market reviews to improve your brand’s reputation across every location and drive revenue growth.

AI for reputation excellence

The #1 reputation platform, now powered by agents that learn what works. Optimize review generation with A/B testing, reply in your brand voice with sentiment and image understanding, showcase top reviews on your site and social, and track reputation health across locations with reporting and competitive benchmarks.

Optimized review requests with A/B Testing

• Agents test subject lines, templates, channels, and timing to maximize open and completion rates.
• Generate reviews where they are needed most by identifying the right platforms per location.
• The Review Generation Agent finds happy customers, selects the best message and channel, and sends requests automatically.
• CRM-integrated campaigns trigger review asks at the perfect moment to grow volume and visibility.

On-brand AI replies in every language

Review Response Agent

Writes smart, personalized replies using your tone and workflow rules so nothing slips through the cracks.

Sentiment & image understanding

Analyzes photos and emotion in each review to craft thoughtful responses that build stronger customer connections.

Auto-translate

Automatically translates reviews and replies to and from English, enabling consistent, on-brand engagement across regions.

Put your best reviews to work

Insights and benchmarking

Manage reviews and reputation in one place

Send and customize review requests, respond and dispute when needed, and showcase feedback with widgets—plus competitor insights and Google Business Profile optimization.

Tools to request, manage, and market reviews

HighLevel’s reputation suite centralizes review requests (SMS/email), response workflows, dispute guidance for Google reviews, on-site review widgets, competitor analysis, and Google Business Profile (GBP) optimization—all in one workspace.

Review Requests SMS/Email

Send review requests

Trigger requests from one place to ask customers for feedback on key sites.

Customize messages

Edit SMS and email templates so requests reflect your brand voice and include the right links.

Troubleshoot delivery

Resolve common issues when review request emails aren’t sending to keep campaigns running smoothly.

Review Management & Disputes

Dispute a Google review

Follow guided steps to submit a dispute and check its status when a review violates platform policies.

Review widget

Embed a reviews widget on your site and troubleshoot errors (e.g., “Bad request”) to keep testimonials visible.

Competitor Analysis

Google Business Profile Optimization

Commerce Tools

Equip teams with AI-assisted quoting, invoicing, subscription management, and payments inside the CRM. Reduce swivel-chair work while improving governance, visibility, and speed.

AI that helps you close faster

Generate accurate quotes in seconds and standardize terms without sacrificing personalization. Workflows remove manual steps that slow cycles.

Quote smarter

• Templates for consistent, on-brand proposals.
• Inline approvals to protect margin.
• Signature and payment on the same page.

Streamline billing & payments

Create invoices, manage subscriptions, and accept payments with automatic CRM updates. Finance and sales operate from the same data.

Unlock visibility

Scale with confidence

Payment Links

Turn any interaction into a purchase moment by sharing links in emails, pages, forms, or meetings. Buyers pay in a few clicks, and your records update instantly across deals and contacts.

Collect payments anywhere

Use links or QR codes to launch prefilled checkouts that reduce friction and error. Flexible placement meets buyers where they already are.

Create links in seconds

• Choose product, amount, and cadence.
• Generate reusable or one-time links.
• Embed across channels with minimal effort.

Delightful checkout experience

Responsive design, multiple methods, and clear confirmations increase completion and trust for new and repeat customers alike.

Centralize commerce in CRM

Operate at scale

Invoices

Generate branded invoices directly from quotes or deals and collect payment on the spot. Finance, sales, and success share the same status, eliminating spreadsheet chases and email threads.

Invoicing made easy

Create digital invoices in a few clicks and deliver them through trusted channels. Buyers see clear line items, taxes, and totals that reduce disputes and delays.

Automate collections

• Send reminders at set intervals.
• Record partial payments and credits.
• Trigger tasks for overdue balances.

One platform for commerce

Keep quoting, invoicing, subscriptions, and payments together so handoffs are automatic and reporting is complete.

Revenue reporting on autopilot

Operational controls

One analytics workspace. Every channel.

Track website performance, campaign impact, and funnel health without stitching tools. Out-of-the-box dashboards and custom reporting help you move from data to decisions quickly.

Measure what matters and connect it to revenue.

Replace siloed spreadsheets with unified dashboards. See which channels drive engaged contacts, which campaigns create pipeline, and where conversion leaks slow growth.

Dashboards and reports

Out-of-the-box views

Start with curated dashboards for traffic, campaigns, ads, email, and forms.

Custom report builder

Combine objects and events to answer advanced questions without SQL.

Campaign analytics

Compare cost, influence, and outcomes across assets tied to a campaign.

Web analytics

Track sessions, sources, pages, and conversion rates with drill-downs.

Attribution and lifecycle

Use multi-touch attribution to tie touchpoints to outcomes and understand how channels assist conversions over time. Layer lifecycle and deal data to see which activities generate qualified pipeline and revenue.

Data sources and integrations

Scale, access, and governance

Resolve content questions fast.

An AI customer agent that answers with approved knowledge, captures context, performs permitted actions, and hands off to your team when needed.

Turn your content into instant help.

Connect articles, product docs, and policies so customers get precise, cited answers in seconds. The agent reduces ticket volume, increases satisfaction, and frees your team for complex work while keeping responses accurate and on brand.

Knowledge that stays accurate

Trusted sources

Use your approved knowledge base, docs, and FAQs as the single source of truth to ground every answer.

Automatic sync

New or edited content is picked up quickly so answers reflect your latest guidance, pricing, and policies.

Context awareness

Tailor guidance using plan, region, lifecycle stage, and product details stored in CRM.

Multilingual readiness

Answer in the customer’s language when localized articles are available.

From answers to actions

Workflow triggers

Kick off approved flows like returns, password resets, refunds, or appointment requests.

Structured intake

Collect required fields (account ID, device, error code) and write them to ticket properties.

Form fills and updates

Validate inputs, update CRM records, and reduce back-and-forth before any handoff.

Seamless human handoff

Measure and improve