One analytics workspace. Every channel.

Track website performance, campaign impact, and funnel health without stitching tools. Out-of-the-box dashboards and custom reporting help you move from data to decisions quickly.

Measure what matters and connect it to revenue.

Replace siloed spreadsheets with unified dashboards. See which channels drive engaged contacts, which campaigns create pipeline, and where conversion leaks slow growth.

Dashboards and reports

Out-of-the-box views

Start with curated dashboards for traffic, campaigns, ads, email, and forms.

Custom report builder

Combine objects and events to answer advanced questions without SQL.

Campaign analytics

Compare cost, influence, and outcomes across assets tied to a campaign.

Web analytics

Track sessions, sources, pages, and conversion rates with drill-downs.

Attribution and lifecycle

Use multi-touch attribution to tie touchpoints to outcomes and understand how channels assist conversions over time. Layer lifecycle and deal data to see which activities generate qualified pipeline and revenue.

Data sources and integrations

Scale, access, and governance

See which touches actually drive revenue

Connect marketing and sales interactions to closed-won deals with robust, multi-touch attribution. Compare models to fund what works and cut what doesn’t with evidence, not opinion.

Measure impact across the funnel

Unify ad clicks, content views, emails, meetings, and calls into a single timeline. Attribute pipeline and revenue to the touches that truly moved buyers forward.

Choose the right model

• First-touch and last-touch for simple analyses.
• Linear and time-decay for balanced credit.
• U-shaped/W-shaped/data-driven for nuanced journeys.

Trust the numbers

Use de-duplicated contacts, consistent definitions, and governed properties for clean reporting. Filters by segment, campaign, and product reveal where performance diverges.

Turn insight into action

Share executive-ready views

Run aligned, ROI-proven campaigns in one place.

Build, manage, and collaborate on campaigns from a single workspace. Keep teams in sync, streamline execution with tasks and calendars, and measure impact with real-time insights connected to your CRM data.

Manage all your campaigns in one place.

Campaigns are a key growth accelerator, but they require alignment across teams and channels. Hoop centralizes planning, collaboration, and reporting so you can engage audiences with one powerful voice and deliver results that matter.

Align teams around every campaign component.

• Unite sales and marketing across channels to avoid siloed execution.
• Give customers a consistent experience that reduces friction along their journey.
• Drive outcomes that map to goals with clear ownership and shared context.

Enjoy effortless collaboration.

Tasks and checklists

Create tasks to keep campaign work moving and on track.

Comments with context

Collaborate where work happens to reduce tool switching.

Shared calendar

Plan timelines and launches in one place so everyone stays aligned.

Access real-time, unified campaign reporting.

Stay on track from plan to impact

Powerful. Accessible. Analytics.

View marketing, sales, and service data in one place, create customized reporting dashboards for the entire business, and keep private data secure with advanced permissions inside Hoop.

A single source of truth for all your data.

Connect CRM data to marketing, sales, and service data to build comprehensive analytics. Integrate data from your existing business apps to unite all your data and create powerful custom reports.

Create custom dashboards for your team

• Combine multiple reports into flexible dashboards.
• Build high-level views for leadership.
• Set up role-specific dashboards to track goals.

Customize the look and feel of your dashboards

Pre-built templates

Start fast with a library of dashboards for common use cases.

Drag-and-drop editor

Tailor layouts to match how your team works.

Share where work happens

Send dashboards to Slack or email directly from Hoop.

Get safe and secure data management

Build powerful custom reports