Marketing
External Tracking Script

Track external sites Attribute every submission

Drop a lightweight script into WordPress, Shopify, or Squarespace to track off-site activity, validate installation, and send external form submissions—complete with source data—straight to contacts and workflows.
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A dashboard showing various website tracking metrics, form submission data, and a list of attributed contacts, with source data highlighted.

Drop-in tracking beyond your funnels.

Copy the tracking code and paste it into your external site’s header or tag manager. Validate the setup, then unify attribution and automation across domains.

Simple installation

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  • Locate your tracking code in account settings.
  • Paste it into your site’s header or via your tag manager/plugin.
  • Confirm signal receipt with the built-in validator.

Typical installs take minutes using common “header code” plugins or GTM.

A dashboard showing various external site analytics, form submissions, and attribution data flowing into Hoop's contact and workflow views.

Capture submissions with attribution

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External form submissions are captured and synced to Contacts with attribution details so you can segment, report, and trigger follow-ups automatically.

A dashboard showing form submissions linked to contact profiles, with fields for attribution and follow-up automation.

Works with your stack

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Ad & analytics alignment

Use alongside GA4, ad pixels, and conversion APIs for end-to-end reporting.

Email & call insights

Combine site tracking with native click tracking and call reporting for a fuller picture.

A dashboard showing aligned GA4 reports, ad pixels, and call insights, integrating various data sources seamlessly for a full picture.

Launch partner and affiliate programs

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Add the tracking script to external sites used in partner campaigns to attribute referrals and sales to affiliates.

A dashboard showing tracking scripts, referral links, and sales data for various affiliate campaigns.

Have a question for our sales team?

Give us a call and we'll walk you through it.

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Frequently asked questions

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