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See which touches actually drive revenue
See which touches actually drive revenue
Connect marketing and sales interactions to closed-won deals with robust, multi-touch attribution. Compare models to fund what works and cut what doesn’t with evidence, not opinion.</p>
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See which touches actually drive revenue
See which touches actually drive revenue
Connect marketing and sales interactions to closed-won deals with robust, multi-touch attribution. Compare models to fund what works and cut what doesn’t with evidence, not opinion.</p>
See which touches actually drive revenue
See which touches actually drive revenue
Connect marketing and sales interactions to closed-won deals with robust, multi-touch attribution. Compare models to fund what works and cut what doesn’t with evidence, not opinion.</p>
Measure impact across the funnel
Unify ad clicks, content views, emails, meetings, and calls into a single timeline. Attribute pipeline and revenue to the touches that truly moved buyers forward.
Choose the right model
- First-touch and last-touch for simple analyses.
- Linear and time-decay for balanced credit.
- U-shaped/W-shaped/data-driven for nuanced journeys.
Trust the numbers
Use de-duplicated contacts, consistent definitions, and governed properties for clean reporting. Filters by segment, campaign, and product reveal where performance diverges.
Turn insight into action
Budget shifts
Reallocate spend toward high-ROAS channels.
Content priorities
Scale assets that precede conversion.
Sales alignment
Coordinate outreach around moments with highest lift.
Share executive-ready views
- Dashboards for pipeline, revenue, and ROI by channel.
- Annotations for launches and promotions.
- Scheduled snapshots for board and leadership updates.
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Frequently asked questions
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