Marketing
Multi-Touch Revenue Attribution

See which touches actually drive revenue

Connect marketing and sales interactions to closed-won deals with robust, multi-touch attribution. Compare models to fund what works and cut what doesn’t with evidence, not opinion.

Measure impact across the funnel

Unify ad clicks, content views, emails, meetings, and calls into a single timeline. Attribute pipeline and revenue to the touches that truly moved buyers forward.

Choose the right model

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  • First-touch and last-touch for simple analyses.
  • Linear and time-decay for balanced credit.
  • U-shaped/W-shaped/data-driven for nuanced journeys.
A dynamic sales dashboard with customizable reports, showing real-time pipeline, revenue, and activity tracking for quick insights.

Trust the numbers

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Use de-duplicated contacts, consistent definitions, and governed properties for clean reporting. Filters by segment, campaign, and product reveal where performance diverges.

A dynamic dashboard with customizable reports showing CRM data from various objects, including charts and graphs for cross-object analysis.

Turn insight into action

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Budget shifts

Reallocate spend toward high-ROAS channels.

Content priorities

Scale assets that precede conversion.

Sales alignment

Coordinate outreach around moments with highest lift.

A dynamic sales performance dashboard with waterfall reports, showing real-time deal data and clear insights for confident decision-making.

Share executive-ready views

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  • Dashboards for pipeline, revenue, and ROI by channel.
  • Annotations for launches and promotions.
  • Scheduled snapshots for board and leadership updates.
Dashboards showing team performance, top performer insights, and CRM usage data, highlighting coaching opportunities and resource updates.

Have a question for our sales team?

Give us a call and we'll walk you through it.

Frequently asked questions

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