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Bring the voice of the customer into your CRM.
Bring the voice of the customer into your CRM.
Understand how your team performs on customer calls, provide better coaching with data-driven insights, and integrate your calling service with Hoop CRM.

Bring the voice of the customer into your CRM.
Bring the voice of the customer into your CRM.
Understand how your team performs on customer calls, provide better coaching with data-driven insights, and integrate your calling service with Hoop CRM.

Bring the voice of the customer into your CRM.
Bring the voice of the customer into your CRM.


Uncover the ‘why’ behind team performance.
As call volumes rise, manually finding insights becomes impossible. Hoop captures voice data in CRM and surfaces deeper insights—unlocking coaching opportunities, quantifying competitive trends, and highlighting top objections—so you can make data-driven decisions that improve sales strategy.
As call volumes rise, manually finding insights becomes impossible. Hoop captures voice data in CRM and surfaces deeper insights—unlocking coaching opportunities, quantifying competitive trends, and highlighting top objections—so you can make data-driven decisions that improve sales strategy.
Help managers become great coaches
Train new reps
Ramp faster with real conversations and targeted guidance.
Identify top performers
See who consistently executes well and why.
Spot performance patterns
Find behaviors that correlate with wins or stalls.
Leave time-stamped feedback
Comment on specific call moments to reinforce best practices.
Train new reps
Ramp faster with real conversations and targeted guidance.
Identify top performers
See who consistently executes well and why.
Spot performance patterns
Find behaviors that correlate with wins or stalls.
Leave time-stamped feedback
Comment on specific call moments to reinforce best practices.

Hear your customer’s voice on one platform
- Get a complete view of customer interactions across sales and service.
- Use tracked terms to find the conversations that matter.
- Report on outcomes to understand what resonates and what blocks deals.
- Automatically trigger workflows from call insights to keep momentum.
- Get a complete view of customer interactions across sales and service.
- Use tracked terms to find the conversations that matter.
- Report on outcomes to understand what resonates and what blocks deals.
- Automatically trigger workflows from call insights to keep momentum.

Integrate with your calling service
- Apply conversation intelligence to calls made with Hoop’s calling tool.
- Works with Zoom, JustCall, Kixie, and more via integrations.
- Keep your team in the tools they already use—no switching required.
- Apply conversation intelligence to calls made with Hoop’s calling tool.
- Works with Zoom, JustCall, Kixie, and more via integrations.
- Keep your team in the tools they already use—no switching required.

Measure what matters on every call
Automatic capture
Voice data is recorded and stored in CRM for easy review.
Competitive & objection trends
Quantify the topics and blockers that appear most often.
Insight to action
Turn insights into coaching plans, follow-ups, and automated next steps.
Automatic capture
Voice data is recorded and stored in CRM for easy review.
Competitive & objection trends
Quantify the topics and blockers that appear most often.
Insight to action
Turn insights into coaching plans, follow-ups, and automated next steps.




Frequently asked questions
What is conversation intelligence?
A capability in Hoop Sales that analyzes customer calls, captures voice data in Hoop CRM, and surfaces insights to improve coaching and performance.
How does it help managers coach?
Managers can train new reps, identify top performers, spot patterns across calls, and leave feedback on specific call moments to improve outcomes.
Which calling services are supported?
You can use Hoop’s calling tool or connect popular providers.
- Zoom
- JustCall
- Kixie
- Additional integrations via the App Marketplace
Can insights trigger automation?
Yes. Use tracked terms to locate conversations, report on outcomes, and automatically trigger workflows from conversation intelligence data.
Where do the insights live?
All captured voice data and call insights live inside Hoop CRM, giving sales and service teams one place to review and act.
Grow your business better
Get started with the all-in-one platform that’s easy to use and fast to drive results.