Service
Conversation Intelligence

Bring the voice of the customer into your CRM

Understand how your team performs on customer calls, provide better coaching with data-driven insights, and integrate your calling service with Hoop CRM.
A CRM dashboard showing customer call analytics, sentiment analysis, and coaching insights, with call recordings and transcripts.

Uncover the ‘why’ behind team performance.

As call volumes rise, manually finding insights becomes impossible. Hoop captures voice data in CRM and surfaces deeper insights—unlocking coaching opportunities, quantifying competitive trends, and highlighting top objections—so you can make data-driven decisions that improve sales strategy.

Help managers become great coaches

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Train new reps

Ramp faster with real conversations and targeted guidance.

Identify top performers

See who consistently executes well and why.

Spot performance patterns

Find behaviors that correlate with wins or stalls.

Leave time-stamped feedback

Comment on specific call moments to reinforce best practices.

A CRM dashboard with call performance metrics, coaching insights, and integrated calling service visualized.

Hear your customer’s voice on one platform

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  • Get a complete view of customer interactions across sales and service.
  • Use tracked terms to find the conversations that matter.
  • Report on outcomes to understand what resonates and what blocks deals.
  • Automatically trigger workflows from call insights to keep momentum.
A dashboard shows customer interactions across sales and service, with reports on outcomes and call insights.

Integrate with your calling service

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  • Apply conversation intelligence to calls made with Hoop’s calling tool.
  • Works with Zoom, JustCall, Kixie, and more via integrations.
  • Keep your team in the tools they already use—no switching required.
A dashboard showing call analytics and integrations with various calling services like Zoom, JustCall, and Kixie.

Measure what matters on every call

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Automatic capture

Voice data is recorded and stored in CRM for easy review.

Competitive & objection trends

Quantify the topics and blockers that appear most often.

Insight to action

Turn insights into coaching plans, follow-ups, and automated next steps.

A dashboard showing call metrics, trends of competitive mentions, and objection types, with a section for creating coaching plans.

Have a question for our sales team?

Give us a call and we'll walk you through it.

Frequently asked questions

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