What is Conversation Intelligence and who should use it?
Conversation Intelligence is a core capability within Hoop Sales that uses AI to analyze customer calls. It captures and stores voice data directly within Hoop CRM, automatically surfacing actionable insights that improve both coaching and overall performance for your sales and service teams.
This feature is designed for sales managers, customer service leaders, and individual representatives who need a complete, data-driven view of customer interactions. It is essential for teams looking to move past manual call reviews and quickly understand performance patterns, competitive trends, and customer objections, enabling them to make smarter strategic decisions within the Hoop platform.
How does Conversation Intelligence capture and store voice data?
The system automatically captures voice data when calls are made using Hoop’s native calling tool or through supported third-party integrations. This data is then recorded and securely stored directly within the associated customer records in Hoop CRM.
The process includes transcription and AI analysis to extract key insights, such as competitive mentions, objection trends, and conversation sentiment. This provides a clear, comprehensive history of every customer interaction in one place, giving both sales and service teams the necessary context to review calls and act on insights efficiently. This seamless integration ensures your team always has the full picture without leaving the Hoop environment.
Which calling services are compatible with Hoop's Conversation Intelligence?
Hoop’s Conversation Intelligence is designed for flexibility, ensuring your teams can utilize the tools they already prefer. It seamlessly applies conversation intelligence analysis to calls made using Hoop’s native calling tool for immediate insights.
Beyond the native tools, Hoop also integrates with several popular external calling providers via direct connections or through the App Marketplace. Supported services include:
- Zoom
- JustCall
- Kixie
- Additional integrations via the App Marketplace
This wide compatibility means no switching is required; you simply connect your existing calling solution to start capturing and analyzing critical voice data within the Hoop CRM platform.
What are the primary benefits for sales managers and coaches?
Conversation Intelligence transforms how managers coach their teams by providing objective, data-driven insights from real customer conversations. This moves coaching away from guesswork toward specific, high-impact improvements.
Managers can leverage this feature to:
- Train new reps faster using real-world conversations and targeted feedback.
- Identify top performers and understand the specific behaviors correlating with success.
- Spot performance patterns and find behaviors that consistently lead to wins or stalls.
- Leave time-stamped feedback directly on call moments to reinforce best practices immediately.
By bringing the voice of the customer into Hoop CRM, managers have the tools they need to unlock true coaching opportunities and drive strategic sales improvement.
Can Conversation Intelligence insights be used to trigger automation?
Yes, one of the most powerful features is the ability to turn insights into action through automation. Conversation Intelligence uses tracked terms and analyzed outcomes to seamlessly initiate workflows across the Hoop platform.
You can use the data to locate specific conversations, report on outcomes, and automatically trigger subsequent actions. For example, if a call transcript mentions a competitor or a specific objection, a workflow can be automatically triggered to:
- Create a follow-up task for the rep.
- Alert a sales manager.
- Update the deal stage in Hoop CRM.
This automated approach helps maintain momentum and ensures that critical insights lead directly to the next best step for the customer.
Which Hoop pricing plans include Conversation Intelligence?
Conversation Intelligence is a premium feature designed to deliver advanced analytics for high-volume sales and service teams. This capability is available across multiple Hoop plans to ensure teams of various sizes can access these powerful insights.
The feature is included in the following Hoop pricing tiers:
Each tier offers varying levels of capacity and advanced tools to match your business needs. Teams on the Enterprise plan typically receive the most comprehensive feature set, including specialized reporting and enhanced usage limits, ensuring a powerful analytical experience within the Hoop platform.