What is Hoop Conversation Intelligence and who uses it?
Conversation Intelligence is a core capability within Hoop Sales that is designed to significantly improve team performance and customer understanding by analyzing customer calls. It automatically captures voice data and stores it directly within Hoop CRM, surfacing critical, data-driven insights. Sales managers, trainers, and sales representatives are the primary users. Managers use it to provide better coaching, identify top performers, and spot crucial performance patterns across the team.
It brings the voice of the customer directly into your CRM environment. This allows the team to ramp up new reps faster, understand competitive trends, and highlight common customer objections, ensuring all sales strategy decisions are driven by real-world call data.
How does Conversation Intelligence benefit sales team performance?
This feature dramatically helps managers become great coaches by transforming raw call data into actionable guidance. It allows managers to focus on specific moments during a call that require attention and improvement, saving significant time that would otherwise be spent manually listening to recordings. Benefits include:
- Train new reps faster with targeted guidance and real conversations.
- Identify top performers to understand their successful execution methods and replicate them.
- Spot performance patterns and behaviors that correlate with positive outcomes.
- Leave time-stamped feedback directly on call moments to reinforce best practices immediately.
By quantifying competitive and objection trends, Hoop allows teams to quickly adapt their scripts and strategies.
What calling services are compatible with Hoop's intelligence feature?
Hoop Conversation Intelligence offers flexible integration options to ensure your team remains productive without having to switch platforms. It naturally applies conversation intelligence to calls made using Hoop’s own integrated calling tool, providing a seamless experience directly within the Hoop platform.
For organizations using third-party telephony services, Hoop offers compatibility through integrations. Supported popular providers include:
- Zoom
- JustCall
- Kixie
- Additional integrations available via the App Marketplace
This flexibility ensures that organizations can deploy Conversation Intelligence on their preferred system, capturing a complete view of customer interactions across various channels and storing all data in one centralized Hoop CRM location.
Which Hoop pricing plans include Conversation Intelligence?
Conversation Intelligence is a premium feature designed for growing and established sales teams. It is included across multiple tiers of the Hoop platform to accommodate different organizational needs and scales of operation. Customers on the following plans gain full access to the comprehensive analytics and coaching tools:
- Core Plan
- Pro Plan
- Enterprise Plan
The functionality scales with your plan, providing advanced features like higher data retention and more sophisticated reporting capabilities for larger teams on the Pro and Enterprise tiers. For specific details on user licenses and call volume limits, consult the full pricing matrix available on the Hoop website.
How is customer data secured and managed within Hoop CRM?
Hoop treats customer conversation data with stringent security and privacy protocols. The system is designed for automatic capture, meaning voice data is recorded and securely stored directly within your Hoop CRM instance, minimizing external data transfer risks. Access to call recordings and derived insights is controlled by granular user permissions that adhere to industry standards.
Data privacy is maintained by ensuring all information is kept confidential and used solely to provide coaching insights and improve performance. Data retention policies are transparent and configurable to meet regulatory compliance requirements, ensuring that sensitive customer voice data is always handled responsibly and accessibly only by authorized personnel within your organization.
Can Conversation Intelligence trigger automated workflows in Hoop?
Yes, one of the powerful features of Hoop's Conversation Intelligence is its ability to translate conversation insights directly into automated actions, helping sales and service teams maintain deal momentum. By identifying key moments and outcomes on a call, the intelligence feature can automatically trigger subsequent steps.
- Use tracked terms to efficiently locate and categorize conversations.
- Report on call outcomes to understand what language resonates or blocks deals.
- Automatically trigger follow-ups, updates to deal stages, or internal notifications based on conversation content.
This functionality ensures that crucial next steps, such as setting a reminder for a competitive win or triggering a specific follow-up email, happen instantly, turning passive data into active, revenue-driving processes without manual intervention.