Put your process inside the CRM.

Add components to record pages, sidebars, and boards so reps view, edit, and trigger external actions without leaving Hoop.

Custom UI where work happens.

Use extensibility points to surface app data, calculators, and workflows directly in context so teams move faster with fewer tabs.

Embed what matters

• Custom cards with fields and links.
• Context panels for guided workflows.
• Board actions for one-click updates.

Connect external systems

Serverless functions

Fetch or push data to third-party systems securely.

Action buttons

Trigger shipments, invoices, or checks from a record.

Validation

Enforce business rules before saving changes.

Admin-friendly

Built for developers

Everything you need to build your site.

Design pages, manage content, and keep performance high—all in a secure CMS that marketers can use independently and developers can extend deeply.

Powerful tools for content-led websites.

Blend visual editing with flexible themes, custom fields, and APIs so your team ships fast, stays on brand, and scales without plugins.

Visual editing power

Drag-and-drop editing

Edit layouts and modules directly on the page.

Reusable components

Share blocks, sections, and patterns across pages.

Media management

Optimize images, files, and alt text from a central library.

Developer flexibility

Build custom modules, templates, and integrations with a full toolkit so your site can match complex requirements without bolted-on plugins.

Performance and security

Governance and workflow

Build a site without code.

Design with a visual editor, choose a theme, connect a domain, and publish—then expand with integrated marketing and CRM tools.

Launch quickly and look professional.

Hundreds of templates and modules help you ship fast. Adjust styles globally and reuse sections to keep pages consistent and on brand while your site scales.

Visual editing

Drag sections and modules into place, manage typography and colors globally, and preview responsive layouts without writing code.

Go live with confidence

• Connect a custom domain and rely on managed hosting and SSL.
• Use staging and previews to test before publishing.
• Built-in analytics to see what’s working from day one.

Grow with the platform

Extend when ready

Build landing pages that convert.

Create beautiful, responsive landing pages without code. Test what works, connect forms to your CRM, and turn traffic into qualified leads.

Create and optimize landing pages in one place.

Design, publish, and iterate fast with templates, drag-and-drop editing, and integrated forms. Track performance and scale what converts.

Create without code

• Drag-and-drop editor with responsive layouts.
• Reusable sections, templates, and style controls.
• Form blocks with progressive fields and validation.
• SEO basics built in for every page.

Test and improve

• A/B tests on headlines, layouts, and CTAs.
• Page-level analytics for views, submissions, and conversion rate.
• Field-level drop-off insights to reduce friction.

Connect to your CRM

Launch and scale

Publish once. Embed everywhere.

Create reusable content fragments and drop them into partner sites, docs, or portals. Update centrally and changes propagate instantly.

Control distributed content from the source.

Keep messaging accurate across properties with centrally managed snippets.

Create reusable blocks

• Text, images, and CTAs.
• Localization-ready variants.
• Version history and rollback.

Embed and scale

Lightweight embed code that works across CMSs and builders.

Target and personalize

Audit and govern