Build on a CMS that scales.

Design quickly with drag-and-drop tools, empower developers with flexible frameworks, and keep sites fast, secure, and governed.

Everything you need—without the bloat.

From themes and content modeling to staging, permissions, and monitoring, the CMS brings no-code speed and pro-code power together so teams move faster without sacrificing control.

Visual editing and themes

Assemble pages with reusable modules and section presets. Manage typography, colors, and spacing globally for brand consistency, and create multilingual content with linked translations.

Developer flexibility

• Local development with CLI and version control.
• Serverless functions for custom back-end logic.
• Content modeling and dynamic pages powered by data sources.

Security and performance

Governance at scale

Everything you need to build your site.

Design pages, manage content, and keep performance high—all in a secure CMS that marketers can use independently and developers can extend deeply.

Powerful tools for content-led websites.

Blend visual editing with flexible themes, custom fields, and APIs so your team ships fast, stays on brand, and scales without plugins.

Visual editing power

Drag-and-drop editing

Edit layouts and modules directly on the page.

Reusable components

Share blocks, sections, and patterns across pages.

Media management

Optimize images, files, and alt text from a central library.

Developer flexibility

Build custom modules, templates, and integrations with a full toolkit so your site can match complex requirements without bolted-on plugins.

Performance and security

Governance and workflow

Put your process inside the CRM.

Add components to record pages, sidebars, and boards so reps view, edit, and trigger external actions without leaving Hoop.

Custom UI where work happens.

Use extensibility points to surface app data, calculators, and workflows directly in context so teams move faster with fewer tabs.

Embed what matters

• Custom cards with fields and links.
• Context panels for guided workflows.
• Board actions for one-click updates.

Connect external systems

Serverless functions

Fetch or push data to third-party systems securely.

Action buttons

Trigger shipments, invoices, or checks from a record.

Validation

Enforce business rules before saving changes.

Admin-friendly

Built for developers

Orchestrate your customer journey.

Build workflows that enroll records based on triggers, branch on conditions, and execute actions that keep teams aligned and customers engaged.

Automation that scales with you.

Start with templated flows, then add branches, delays, and if/then logic to model real processes—no code required.

Powerful enrollment

• Trigger on property changes, form submits, stage moves, or events.
• Re-enrollment controls to prevent loops.
• Lists and segments to target precisely.

Actions that get work done

CRM updates

Create tasks, set owners, and modify fields.

Messaging

Send emails, posts, or handoffs to other tools.

Data ops

Copy, format, and calculate properties reliably.

Branching and timing

Testing and governance

Monitor when prospects open, view, and share your sales documents.

Build a unified library of trackable sales content, share it from Gmail or Outlook, and get real-time notifications when contacts engage so you can follow up at the right moment.

Close more deals with trackable documents

Stop guessing which content works. Use document tracking to see engagement, learn what moves deals forward, and enable reps to respond while interest is high.

Get notified when prospects open documents so you can follow up

• Know the moment a contact opens or shares a document.
• Send relevant, timely follow-ups based on actual engagement.
• Prioritize hot leads and optimize your sales content.

Create a shared library of sales content

• Centralize the latest decks, one-pagers, and proposals for the whole team.
• Ensure everyone shares the most up-to-date versions.
• Insert documents from a dropdown directly in your Gmail or Outlook compose window.

Identify documents that close deals

Share from Gmail, Google Workspace, Outlook, and Office 365 from your inbox

Give every team the same source of truth.

Publish governed datasets, lock critical dashboards, and scale analytics with reusable definitions that keep numbers consistent.

Analytics, standardized.

Ops teams curate the building blocks—so sales, marketing, and service build reports without reinventing metrics.

Curated datasets

• Pre-joined fields with business logic applied.
• Documentation for metric definitions.
• Versioning and approvals.

Dashboard governance

Lock and share

Prevent edits to executive boards while sharing widely.

Scheduled delivery

Send updates on a cadence to keep teams aligned.

Access control

Grant view or edit by team and role.

Operational efficiency

Quality at the core