What is Competitor Analysis and who should use it?
Competitor Analysis is a powerful feature within the Hoop platform designed to help local businesses understand and benchmark their online reputation against nearby rivals. This tool is essential for marketing managers, business owners, and operations teams who want to find actionable insights to improve their online presence and customer experience.
By comparing metrics like ratings, review volume, and response rates, you can effectively identify strengths and weaknesses. The goal is to see exactly why competitors are winning or losing in local searches, enabling you to close reputation gaps and ultimately attract more customers in your area.
How does Competitor Analysis benefit my local reputation strategy?
This feature provides an immediate competitive advantage by translating raw review data into clear, easy-to-understand visualizations and reports. It allows you to move beyond simply monitoring your own brand to actively charting a course for market dominance.
Key benefits include:
- Pinpointing critical operational improvements based on recurring complaints.
- Validating what customers love about your business to amplify those strengths.
- Identifying which review sources are most impactful in your market.
- Tracking sentiment trends over time to see if your changes are working.
By using the Competitor Positioning Grid and Sentiment HeatMap, you get a clear view of where to focus efforts to gain an edge in the local market.
Where does Hoop source the data for competitor reviews?
The reviews and data powering Competitor Analysis come directly from various public sources you connect to the Hoop platform. These public sources are the backbone of local online reputation, ensuring the analysis is accurate and relevant to what consumers are seeing.
The data includes reviews and ratings from major platforms such as:
- Google
- Facebook
- Yelp
- Trustpilot
- Foursquare, and more.
Hoop ensures the data is fresh by running regular syncs and offering you the ability to refresh the data on demand, so you always have the most current competitive landscape at your fingertips.
How is the Reputation Score calculated by the platform?
The Hoop Reputation Score is a consolidated, quantitative measure of a brand’s overall online health, presented as a figure between 0 and 100. It is a weighted metric that goes beyond a simple average star rating to give a complete picture of performance.
The calculation weights three critical factors:
- Average rating across all connected sources.
- Total volume of reviews over a specific time frame.
- Response behavior, including the rate and speed of responses to reviews.
This comprehensive score helps you instantly gauge performance against competitors and track progress over time, ensuring you focus on all facets of customer feedback management.
Is the Competitor Analysis feature compatible with multi-location businesses?
Yes, the Competitor Analysis feature is built with multi-location businesses in mind, making it perfectly scalable for franchises or companies with numerous physical sites. The Hoop platform allows you to manage and analyze competitive data at an individual location level or across groups of locations.
You can easily:
- Filter competitive data by specific location.
- Compare locations side by side within your organization.
- Monitor local competitors specific to each store or branch.
This capability ensures that the analysis remains relevant, as competition can vary drastically between different geographic markets.
Which Hoop pricing plans include access to Competitor Analysis?
The Competitor Analysis feature is available across several subscription tiers on the Hoop platform to accommodate businesses of various sizes and needs. The level of functionality, such as the number of competitors you can track or the depth of historical data, may scale with the plan.
This feature is offered in the following Hoop pricing plans:
For detailed information on the specific usage limits and advanced features available in each plan, consult the full pricing details. Upgrading to a higher plan often unlocks greater capacity for monitoring and deeper analytical capabilities.