Build your authority in search.

Plan strategy, optimize content, and measure ROI in one place. Get clear, prioritized recommendations, organize topics to rank, and connect reporting to real outcomes.

Optimize all your content for search with one tool.

SEO changes fast. Hoop provides prioritized recommendations so you know exactly which pages to update and what actions to take—then watch rankings improve as you execute.

Get prioritized SEO recommendations

• See page-level suggestions to fix issues and improve keyword targeting.
• Recommendations ranked by impact help you focus on what moves the needle.
• Identify which pages to update and the exact steps to take.
• Track improvements as optimizations lift visibility and traffic.

Plan a topic-led content strategy

Discover high-value topics

Get topic suggestions scored by relevance, competition, and popularity to target what your audience cares about.

Build pillar pages and clusters

Organize content around core themes so search engines recognize your authority.

Rank for what matters

Create connected content that strengthens topical relevance and accelerates growth.

Use data to grow traffic

Report performance and integrate with CMS

Know the business behind every lead.

Add a domain and instantly populate industry, size, location, and more—no manual research. Use trustworthy context to prioritize accounts and tailor messaging from day one.

Enrichment built in to your CRM.

Company properties refresh automatically. Admins control governance with validation rules, locked fields, and override permissions to keep quality high across teams.

Qualify faster

• Fit indicators reduce time-to-first-touch.
• Views and lists highlight high-potential accounts.
• Territory rules route by size, region, and industry.
• Feed lead/account scoring with firmographic signals.

Personalize with context

Adjust value propositions by vertical and company size. Reference relevant pains and use cases to lift reply rates, meetings set, and conversion across segments.

Maintain data quality

Measure impact

One analytics workspace. Every channel.

Track website performance, campaign impact, and funnel health without stitching tools. Out-of-the-box dashboards and custom reporting help you move from data to decisions quickly.

Measure what matters and connect it to revenue.

Replace siloed spreadsheets with unified dashboards. See which channels drive engaged contacts, which campaigns create pipeline, and where conversion leaks slow growth.

Dashboards and reports

Out-of-the-box views

Start with curated dashboards for traffic, campaigns, ads, email, and forms.

Custom report builder

Combine objects and events to answer advanced questions without SQL.

Campaign analytics

Compare cost, influence, and outcomes across assets tied to a campaign.

Web analytics

Track sessions, sources, pages, and conversion rates with drill-downs.

Attribution and lifecycle

Use multi-touch attribution to tie touchpoints to outcomes and understand how channels assist conversions over time. Layer lifecycle and deal data to see which activities generate qualified pipeline and revenue.

Data sources and integrations

Scale, access, and governance

Powerful. Accessible. Analytics.

View marketing, sales, and service data in one place, create customized reporting dashboards for the entire business, and keep private data secure with advanced permissions inside Hoop.

A single source of truth for all your data.

Connect CRM data to marketing, sales, and service data to build comprehensive analytics. Integrate data from your existing business apps to unite all your data and create powerful custom reports.

Create custom dashboards for your team

• Combine multiple reports into flexible dashboards.
• Build high-level views for leadership.
• Set up role-specific dashboards to track goals.

Customize the look and feel of your dashboards

Pre-built templates

Start fast with a library of dashboards for common use cases.

Drag-and-drop editor

Tailor layouts to match how your team works.

Share where work happens

Send dashboards to Slack or email directly from Hoop.

Get safe and secure data management

Build powerful custom reports