Does the Ad Server Integrations feature replace our existing ad server?
No, this feature does not replace your ad server; instead, it provides crucial integration and context. It connects to ad servers like GAM/DFP and others to give you a unified view of inventory, pacing, and conflict detection. Your existing ad server continues to handle the core ad delivery, but Hoop layers on essential planning, analytics, and operational context that the ad server alone cannot offer. This partnership means your ad ops, editors, and sales teams all work from a single source of truth.
By using the integration within Hoop, you can confidently monetize your inventory and forecast accurately.
How does the feature simplify managing both direct and programmatic ads?
The Ad Server Integrations feature provides a centralized view for both your direct-sold campaigns and programmatic inventory. This unified dashboard allows you to manage and monitor all channels in one location, eliminating the need to jump between multiple platforms. You can easily compare performance metrics, like margin, across both direct and programmatic deals.
A key benefit is comparing collision risk across these channels. This visibility helps your teams make smarter decisions about inventory packaging and pricing, ensuring maximum yield without jeopardizing key direct-sold campaigns. Hoop makes complex ad operations manageable.
What are the main benefits of using this feature for inventory and forecasting?
The core benefit of the integration is establishing confidence in your inventory and forecasting accuracy. It breaks down silos between your key teams—ad ops, editorial, and sales—by providing a clear, real-time picture of what is sellable and what is promised. This prevents overbooking and streamlines the sales process.
- Sellable packages include essential guardrails for safe selling.
- Forecast accuracy metrics provide confidence intervals for better planning.
- Conflict detection actively flags issues across lines and sponsorships before they impact delivery.
Hoop ensures that the sales team sees what is truly available, while ad ops sees what has been promised.
What is the recommended setup process and expected time to value?
Setting up the Ad Server Integrations feature typically involves connecting your existing ad server credentials to the Hoop platform. The setup is guided and generally swift, focused on securely linking the necessary APIs to pull in inventory and performance data. Most clients see significant value immediately after configuration, especially in gaining their unified view and accessing real-time forecasting tools.
The governance capabilities, including role-based access and change histories, are active from day one. You can define inventory and forecasting rules once, and then use templates to accelerate future ad package creation, speeding up your time to maximum yield.
Can editorial team members access the necessary ad constraints information?
Yes, editorial teams can access critical constraints and campaign information through read-only views provided by Hoop. This capability is vital for improving collaboration and eliminating last-minute surprises or delays caused by content conflicts with ad requirements.
By having visibility into ad constraints, editors can:
- Understand which inventory is highly monetized.
- Ensure content placement does not disrupt high-priority campaigns.
- Collaborate effectively with ad ops and sales to optimize overall site revenue.
This transparency is a core part of how Hoop helps break down internal operational silos.
Which pricing plans include access to the Ad Server Integrations feature?
The Ad Server Integrations feature is available across multiple pricing tiers within the Hoop platform. To ensure accessibility for different organizational needs, the feature is included in the core, pro, and enterprise pricing plans.
Each tier offers foundational integration capabilities, but the higher tiers (pro and enterprise) provide advanced controls and deeper analytics, such as more sophisticated auto-actions for pacing and enhanced reporting on attribution and yield. Consult the official Hoop pricing guide for specific limits and granular feature differences between these plans.
How does the system handle security and governance around ad data?
Security and governance are handled robustly within the Ad Server Integrations feature. Access is managed through role-based permissions, ensuring that only authorized users can view or modify critical data and settings. This prevents accidental or unauthorized changes that could impact live campaigns.
Hoop maintains a comprehensive audit trail, logging all change histories. Additionally, the system provides environment separation, adding an extra layer of safety for testing and operational security. This commitment to governance protects your revenue streams and ensures compliance.
What are the system's capabilities for pacing alerts and interventions?
The feature provides strong pacing and intervention capabilities to keep campaigns on track. It actively monitors delivery metrics and issues alerts when under-delivery or over-delivery is detected. This allows your team to intervene proactively, triggering necessary budget shifts or priority changes.
The system also offers automated actions, such as auto-pausing or boosting eligible lines, which require logging and approvals for accountability. This functionality is key to maintaining yield and performance goals:
- Automatic alerts for delivery issues.
- Ability to trigger budget shifts.
- Auto-actions for pausing or boosting lines with full logging.
Hoop helps you detect issues and act on them quickly.
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