Scaling event revenue with unified ticketing and sponsors

The Background

Who they are

Innovents produces business events and exhibitions across the Middle East and beyond, handling sponsors, speakers, and attendees end to end.

What they wanted

They wanted one platform to build sites, sell tickets, track sponsors, message attendees, and measure performance from campaign to check‑in to community.

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The Challenge

What wasn't working

Websites, ticketing, sponsor sheets, and inboxes lived in separate tools. Reporting took days, and manual follow‑ups strained small teams.

Why it mattered

Without a single system, it was hard to forecast revenue, prove ROI to sponsors, and keep attendees engaged after the event.

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The Solution — Hoop, end to end

Innovents chose Hoop to centralize marketing, commerce, service, and content around events and communities.

Marketing

Using Website Builder, Campaigns, and WhatsApp Marketing, the team launched event pages, ran email and LinkedIn‑style outreach, and captured interest with forms.

Sales

Sponsorship deals moved through the CRM with Sales Agent assisting FAQs and Meeting Scheduler booking partner calls.

Commerce

Tickets and renewals used Payment Links, Invoices, and Subscriptions under Commerce Tools.

Service

A Customer Agent handled attendee questions on web chat and WhatsApp, escalating to staff when needed.

Content

Post‑event content and speaker highlights shipped through Blog Software, keeping the community active.

Operations

Analytics in Hoop unified ticket revenue, campaign ROI, and sponsor pipeline. Workflows, User Management, and Centralized Audit Log kept delivery tight.

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"Hoop ran our entire experience, from selling tickets and closing sponsors to answering every attendee question on WhatsApp."

Farah Harb, CEO of Innovents

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Setup & Partnership with HoopAI

Onboarding & strategy

We set ticket revenue and setup speed as hero metrics, built templates for pages and campaigns, and mapped sponsor stages.

Agent design & training

Customer and Sales Agents were trained on agendas, venue FAQs, and sponsor packages, with clear handoffs to producers.

Enablement

Runbooks for registration, check‑in, and sponsor delivery aligned crews in every branch.

Ongoing improvements

A/B tests on pricing and copy, plus community content cadence, increased repeat attendance.

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The Transformation

The spike

Ticket revenue rose, setup time dropped, and hours were saved per event. Source: Analytics in Hoop.

The wins behind the number

• Templates cut site launch time.
• Payment Links reduced drop‑offs.
• Agents deflected the bulk of FAQs.
• Unified analytics made sponsor ROI clear.

How it felt

Teams worked from one plan, attendees got answers fast, and sponsors saw value clearly.

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How the journey actually flowed

• Step 1: Visitor sees event page → registers.
• Step 2: Campaigns nurture and upsell tiers.
• Step 3: Payment Links complete purchase.
• Step 4: Customer Agent answers logistics.
• Step 5: Onsite check‑in and sessions.
• Step 6: Community and renewals keep momentum.

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What's Next

Innovents plans to expand membership tiers and self‑serve sponsor portals with standardized deliverables and dashboards.