Building year-round investor community beyond events

The Background

Who they are

A regional investor forum hosting high‑signal events.

What they wanted

Sell out, upsell sponsors, and turn one‑off events into a community.

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The Challenge

What wasn't working

Ticketing, campaigns, payments, and attendee support lived in separate tools with duplicate data and manual exports.

Why it mattered

Revenue and engagement were capped at event day; momentum faded after.

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The Solution — Hoop, end to end

Hoop became the operating system for event sales and community engagement.

Marketing

Email, LinkedIn Ads, and segments drove paid registrations.

Sales

Sponsors tracked as deals with shared playbooks.

Commerce

Payment Links, Invoices, Subscriptions, and Commerce Tools powered sales and renewals.

Service

Customer Agent answered attendee questions across inbox, chat, and WhatsApp.

Content

Website Builder and CMS published agendas and speakers.

Operations

Analytics in Hoop reported ticket revenue and sponsor pipeline.

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"From sales to check‑in to community, Hoop ran the entire experience."

Farah Harb, CEO of Innovents

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Setup & Partnership with HoopAI

Onboarding & strategy

Mapped the revenue model and post‑event engagement plan.

Agent design & training

Customer Agent trained on FAQs, ticket changes, and sponsor packages.

Enablement

Runbooks for check‑in, support, and upsell flows.

Ongoing improvements

Iterative testing of campaigns and renewal offers.

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The Transformation

The spike

Ticket revenue rose +140% vs last event and renewals increased through subscriptions, all measured in Analytics in Hoop.

The wins behind the number

• Single CRM for attendees, sponsors, and speakers
• AI coverage for pre‑event questions
• Post‑event community for retention
• Payment Links and invoices reduced friction

How it felt

Less manual work, more meaningful sponsor and attendee conversations.

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How the journey actually flowed

• Visit → Registration
• Registration → Payment Link
• Payment → Confirmation
• Event → Check‑in
• Post‑event → Community join
• Renewal → Subscription

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What's Next

Deeper sponsor portals and more community content.