Is the campaigns tool available for all Hoop Marketing customers?
Hoop’s campaigns builder is a core feature within Hoop Marketing. Its availability and specific features may vary depending on the plan you have selected. It is included in the core, pro, and enterprise plans, ensuring most users can access this powerful tool for organizing and executing marketing initiatives. This allows teams of all sizes to manage their campaign priorities directly within their marketing software.
The functionality provides a centralized workspace for planning, collaboration, and reporting, which is essential for driving growth. We recommend checking your specific Hoop plan details to understand the full scope of campaign features accessible to you.
How does the Campaigns tool streamline execution and team collaboration?
The Hoop Campaigns tool is designed to centralize planning, collaboration, and reporting, which eliminates siloed efforts across channels and teams. It provides key features that make execution more efficient and keep everyone aligned toward shared goals. This level of synchronization is crucial for delivering a consistent customer experience.
Key collaborative features include:
- Tasks and checklists to keep all campaign work moving and on track.
- Comments with context, facilitating collaboration where work is happening to reduce tool switching.
- A shared calendar for planning timelines and launches in one place so teams stay aligned.
What is the difference between a Hoop campaign and a UTM campaign?
A Hoop campaign serves as a comprehensive organizational container within the platform. It groups related assets, channels, team collaboration, and reporting into one centralized place. This high-level structure helps you manage all aspects of your marketing efforts holistically.
In contrast, a UTM campaign refers specifically to the tracking parameters appended to links. These parameters are crucial for attributing traffic and conversions back to their source. You should use UTMs to accurately track where your audience is coming from and then group those efforts within your larger Hoop campaign for unified, clearer performance insights. The Hoop platform is built to help you use both effectively for ROI-proven results.
How does the campaign reporting leverage CRM data?
The campaigns feature provides real-time, unified campaign reporting built directly on your CRM data within the Hoop platform. This integration ensures that all marketing tools and customer data live together, which is vital for accurate attribution and robust insights. The connection allows you to move beyond static, cobbled reports and instead use live dashboards that genuinely guide your next actions.
The unified reporting provides:
- Accurate attribution, thanks to all customer data residing in one place.
- Real-time performance views that reveal clear ROI metrics for immediate optimization.
- Faster decisions because live dashboards provide current insights and guide strategy adjustments.
By connecting campaign efforts to CRM data, you can directly measure impact and refine your execution for better outcomes.
What requirements are needed to set up a new campaign in Hoop?
Setting up a new campaign in Hoop Marketing is designed to be straightforward and fast, enabling you to achieve a quick time to value. The primary requirement is access to a Hoop Marketing plan, which includes the campaigns builder. You need to identify your campaign goals and the channels you plan to use.
The setup process involves:
- Defining your campaign name and scope within the campaigns workspace.
- Assigning clear ownership for different tasks and components.
- Integrating the campaign with specific marketing assets and channels.
Since the platform centralizes planning and execution, minimal technical setup is required beyond having your core Hoop Marketing services configured. Most teams can begin planning and launching their first campaigns within minutes of accessing the feature.
Which external platforms integrate with Hoop campaigns for seamless execution?
Hoop is designed to ensure maximum compatibility and seamless execution across your existing tool stack. The campaigns feature is inherently built to work with Hoop's own CRM data, providing a unified workspace and reporting. Beyond the core platform, Hoop supports essential integrations to facilitate comprehensive campaign execution.
The platform is configured for key integrations, including:
- Sales platforms, such as Salesforce campaigns, allowing for tracking activities within both ecosystems.
- Other third-party marketing tools for channel execution, which helps reduce tool switching.
- Data visualization services, ensuring your real-time reporting can be shared across business units.
The goal is to unite sales and marketing across all channels, avoiding siloed execution and ensuring your customers receive a consistent experience throughout their journey.