Marketing
Audience Segments

Uncover hidden high-value segments with AI

Hoop Intelligence identifies patterns across your data sources—saving you time you’d spend weeks discovering manually—so you can focus on connecting with the right people at the right time.
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A dynamic dashboard with AI-powered audience segmentation visuals, showing connected data sources and actionable insights for targeted marketing.

See who's ready to engage & why

Generic marketing targets too many of the wrong people. You know your ideal customers exist, but they’re buried in disconnected data and hard to target effectively. Use <strong id="">data from your CRM, web visitors, and more</strong> to build precise audiences, then <strong id="">personalize across your channels</strong> and measure performance with unified insights.

Discover your high-value audiences

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  • Forget manual research and guesswork—instantly organize, explore, and uncover promising audiences.
  • Use Hoop’s AI-powered segment suggestions for recommendations on highest impact groups.
A dashboard showing AI-identified customer segments and data patterns, helping marketers connect with the right people.

Build precise segments with ease

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  • Group visitors by interests and website behavior—no technical expertise required.
  • Deliver tailored content to everyone—even first-time visitors who haven’t shared their information.
  • Connect data from all your business tools to create targeting that drives better results.
A dashboard displaying various customer segments and their behaviors, with drag-and-drop options to easily create new custom groups.

Activate and personalize across channels

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  • Use the segment activation library to seamlessly deploy your segments across channels.
  • Gain unified insights into your personalization performance through segment activation insights.
A dashboard showing segment activation insights, with options to deploy segments across various channels for personalized experiences.

From insight to impact

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  • Reduce time-to-action with AI that finds patterns humans miss.
  • Focus spend on people who are ready to engage, with clear signal on the “who” and “why.”
  • Scale relevant experiences while keeping data, activation, and measurement in one place.
A dashboard showing AI-driven insights, engagement signals, and integrated data, activation, and measurement in one place.

Have a question for our sales team?

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Frequently asked questions

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