Lookalike Lists

Find more people like your best customers.

Turn high-quality lists into lookalike audiences that expand reach without sacrificing fit. Use website visitors or CRM segments as seeds, set size and location, and keep lists in sync for ongoing acquisition.

Get started

A dashboard shows an audience segmentation graph, with options to create lookalike audiences from CRM lists or website visitors.

Marketing

Lookalike Lists

Find more people like your best customers.

Get started

Marketing

Lookalike Lists

Find more people like your best customers.

Get started

Create seed audiences and expand reach with precision.

Start with a synced audience of customers or engaged leads. Generate lookalikes to discover new people who share similar traits and behaviors, then run targeted campaigns that convert.

Prepare your source

Choose a list with enough matched contacts or a segment of engaged visitors. Clean properties and remove disqualified or existing customers to improve downstream quality.

A dashboard showing audience segments, lookalike audience creation settings (size, location), and syncing options for ad networks.

Create and sync lookalikes

Select network and geo

Build lookalikes for supported networks and specify country or region to localize reach.

Control size

Pick smaller sizes for closer matches or larger sizes for more reach.

Keep fresh

Lookalikes refresh as your seed updates, ensuring you always target the right profiles.

A dashboard showing lookalike audience creation, with options for network, geo, size, and real-time refresh.

Use cases and best practices

Prospect with customer-only seeds to mimic high LTV profiles.
Pair with exclusions (customers, competitors) to avoid waste.
Test multiple seeds by product line and compare conversion quality.
Localize creatives and offers by region for higher relevance.

A dashboard showing customer segments, conversion rates, and localized content options, visualizing best practices for targeted outreach.

Limits, changes, and governance

Lookalike availability varies by network and region. Some networks deprecate or alter lookalike APIs over time; rely on supported networks, maintain consented data, and document targeting rules for compliance.