Marketing
Lookalike Lists

Find more people like your best customers

Turn high-quality lists into lookalike audiences that expand reach without sacrificing fit. Use website visitors or CRM segments as seeds, set size and location, and keep lists in sync for ongoing acquisition.
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A dashboard shows an audience segmentation graph, with options to create lookalike audiences from CRM lists or website visitors.

Create seed audiences and expand reach with precision.

Start with a synced audience of customers or engaged leads. Generate lookalikes to discover new people who share similar traits and behaviors, then run targeted campaigns that convert.

Prepare your source

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Choose a list with enough matched contacts or a segment of engaged visitors. Clean properties and remove disqualified or existing customers to improve downstream quality.

A dashboard showing audience segments, lookalike audience creation settings (size, location), and syncing options for ad networks.

Create and sync lookalikes

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Select network and geo

Build lookalikes for supported networks and specify country or region to localize reach.

Control size

Pick smaller sizes for closer matches or larger sizes for more reach.

Keep fresh

Lookalikes refresh as your seed updates, ensuring you always target the right profiles.

A dashboard showing lookalike audience creation, with options for network, geo, size, and real-time refresh.

Use cases and best practices

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  • Prospect with customer-only seeds to mimic high LTV profiles.
  • Pair with exclusions (customers, competitors) to avoid waste.
  • Test multiple seeds by product line and compare conversion quality.
  • Localize creatives and offers by region for higher relevance.
A dashboard showing customer segments, conversion rates, and localized content options, visualizing best practices for targeted outreach.

Limits, changes, and governance

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Lookalike availability varies by network and region. Some networks deprecate or alter lookalike APIs over time; rely on supported networks, maintain consented data, and document targeting rules for compliance.

A dashboard showing lookalike audience management, with customizable targeting rules, data compliance checks, and network deprecation alerts.

Have a question for our sales team?

Give us a call and we'll walk you through it.

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Frequently asked questions

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