October 8, 2025
Stories

Running SaaS product and consulting from one workspace

228%
MRR growth
41%
Faster onboarding
38%
Higher NPS
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The Background

Who they are

A software company with a services arm focused on go-to-market and IT enablement.

What they wanted

A single platform for PLG motion, consulting delivery, and support with white label analytics for customers.

The Challenge

What wasn’t working

Separate tools for trials, tickets, statements of work, and resourcing slowed feedback and forecasting.

Why it mattered

Leads stalled between product and services. Finance could not see true margins by client.

The Solution — Hoop for SaaS + Services

Product-led growth

Launch trials via Landing Pages and Forms, nurture with AI-Powered Email, and guide in-app with a Customer Agent.

Consulting delivery

Scope with Quotes, sign via Integrated e-Signature, then manage sprints in Project Management. Workflows enforce QA and change control.

Support and success

Offer web, email, WhatsApp, and voice with Service Agent and a unified inbox. Publish guides in Knowledge Base.

White label experience

Provide branded portals, dashboards in Data Studio, and usage reports in Marketing Analytics.

Monetization

Automate subscriptions and retainers with Commerce Tools, invoice via Invoices, and collect with Payment Links.

"One login for trials, SOWs, sprints, and support. Hoop made our hybrid model click and our customers feel the momentum."

Head of Operations, AYTOZEE Solutions

What’s Next

Richer usage-based pricing, partner enablement, and predictive churn models tied to success playbooks.

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