Scaling two businesses from one command center

The Background

Who they are

A holding group scaling multiple business types.

What they wanted

Visibility and control without slowing teams down.

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The Challenge

What wasn't working

Separate tools and inconsistent permissions left gaps in reporting and compliance.

Why it mattered

Board reporting and budgeting needed one source of truth.

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The Solution — Hoop, end to end

Hoop became the growth console for AGI and Fans Wi‑Fi.

Marketing

Email, WhatsApp, and Campaigns grew demos.

Sales

Meeting Scheduler coordinated demos; pipeline tracked expansion.

Commerce

Subscriptions and dunning handled SaaS billing.

Service

Service Agent scaled support with clear SLAs.

Content

Blog Software and Docs powered help content.

Operations

Analytics in Hoop, Workflows, User Management, and Centralized Audit Log established governance.

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"We finally had visibility and control without slowing teams down."

Nabil Khan, COO

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Setup & Partnership with HoopAI

Onboarding & strategy

Defined portfolio metrics and governance.

Agent design & training

Sales and Service Agents trained on SaaS and services use cases.

Enablement

Runbooks and role‑based playbooks rolled out.

Ongoing improvements

Quarterly audits of permissions and automation.

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The Transformation

The spike

Fans Wi‑Fi MRR rose +60% in six months; group reporting consolidated in Analytics in Hoop.

The wins behind the number

• Role‑based access by company
• Custom Objects for unique entities
• Subscription management and dunning
• Board‑ready dashboards

How it felt

Leaders made faster decisions with fewer meetings.

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How the journey actually flowed

• Inbound → Form
• Qualification → Sales Agent
• Demo → Meeting Scheduler
• Close → Subscription
• Support → Service Agent
• Expansion → Pipeline

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What's Next

Deeper audit analytics and consolidated communities.