Custom furniture from RFQ to installation in one system

The Background

Who they are

A custom furniture and millwork producer serving residential, hospitality, retail, and office projects. Work ranges from one-off heirloom pieces to full interior fit-outs.

What they wanted

Bring inquiries, design reviews, pricing, contracts, production, delivery, and aftercare into one system so teams can say yes faster and deliver with confidence.

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The Challenge

What wasn’t working

Specs, drawings, and approvals lived in email threads. Quotes varied by estimator. Change orders and deposits slowed cash flow. Shop schedules were not connected to signed scope.

Why it mattered

Slow handoffs risked rework and missed dates. Without one source of truth, leadership could not see margin risks until late.

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The Solution — Hoop for Manufacturing

Generate qualified demand

Use Landing Pages, Forms, and ABM Software to attract specifiers and owners with galleries, materials, and finish options. Nurture interest with AI-Powered Email until projects are RFQ-ready.

Qualify and schedule

A Customer Agent captures dimensions, materials, and budget, then books site visits with Meeting Scheduler. All context stays attached to the account and opportunity.

Configure, quote, and sign

Standardize pricing and options with CPQ Software, generate Quotes with AI-Powered Quotes, and collect approvals via Integrated e-Signature. Accepted quotes convert to jobs.

Files, drawings, and finishes

Drawings, cut lists, and finish schedules live in File Intelligence so shop and install teams always use the latest revision.

Production and handoff

Plan phases and tasks in Project Management. Workflows route approvals and change orders to keep fabrication moving.

Cash flow and reporting

Invoice deposits, progress, and retainers with Commerce Tools, syncing payments to finance via Accounting Integrations. Leaders see pipeline, margin, and schedule health in Data Studio and Marketing Analytics.

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"Hoop gave us one operating picture from gallery to installation. Quotes are consistent, files are current, and cash flow is predictable."

Operations Lead, Abanus

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How Abanus builds with Hoop

• Bespoke Furniture: AI captures style, dimensions, materials, and timeline, then CPQ produces a priced scope.
• Antique Reproductions: File Intelligence manages references and joinery notes so craftsmanship matches originals.
• Modern Furniture: Options for finishes and hardware become selectable rules in CPQ.
• Interior Woodwork: Built-ins, paneling, and molding tracked as line items with dependencies and install sequences.
• Restoration & Refinishing: Photos and approvals are versioned alongside work orders.
• Commercial Projects: Office, retail, and hospitality fit-outs managed as multi-location jobs with phased invoicing.

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What’s Next

Expand subcontractor portals, equipment tracking, and predictive schedule risk while deepening margin analysis by product line.