What exactly is Hoop's ABM Software and who is it for?
ABM stands for Account-Based Marketing. This strategy targets specific, high-value accounts with highly coordinated and personalized campaigns. Both marketing and sales teams work together on these accounts.
Hoop's ABM Software is designed for B2B companies with complex sales cycles. It helps organizations align their marketing and sales efforts around a unified set of target accounts. It ensures that valuable resources are focused on the accounts that provide the greatest potential revenue.
How does the ABM Software help sales and marketing teams stay aligned?
Alignment is key to successful ABM. Hoop ensures teams use shared dashboards, tasks, and playbooks with clear account ownership. The platform is designed to provide a single view of the account journey from first touch to closed-won, which eliminates friction.
Teams use the unified dashboard to define goals and account plans together. The system has built-in features to ensure clear ownership and prevent duplicate outreach efforts.
- Goals, account plans, and playbooks align messaging and next steps.
- Assignments and alerts prevent duplicate outreach and missed handoffs.
- Monitor stage movement and account penetration to steer actions.
What criteria should I use to select target accounts?
Picking the right accounts is the foundation of any ABM strategy. You should combine ideal customer profile (ICP) filters with platform recommendations. It is important to confirm the final list with your sales team for alignment and buy-in.
Hoop helps you identify and prioritize target accounts by leveraging multiple data points. These insights ensure you focus your energy where momentum is already building. The platform uses these signals:
- ICP properties and defined fit criteria.
- Engagement signals from account activity.
- Dashboards highlighting open deals and deal value.
How is the success of my ABM efforts measured using Hoop?
Success is measured across key areas that show real impact on the business pipeline and revenue. Hoop provides robust ABM reports that track engagement and financial results.
These reports allow you to double down on the strategies and motions that are yielding positive outcomes. The metrics go beyond simple campaign results to show the true business value generated by your ABM campaigns:
- Engagement by account and buying committee.
- Meetings and opportunities created.
- Deal velocity and win rates.
- Revenue won and attribution.
What is the recommended approach for engaging the buying committee?
Engaging the buying committee requires a tailored, multi-channel approach coordinated across marketing and sales. Hoop provides tools to personalize outreach and facilitate collaboration among team members.
Effective engagement requires meeting stakeholders where they are with content that is relevant to their specific role. The ABM Software supports this by providing:
Personalized content across all digital channels, including email and website. Sales collaboration via shared notes, tasks, sequences, and timelines. LinkedIn tools integrated with your CRM to reach decision-makers with context.
Which pricing plans include access to the ABM Software features?
The ABM Software is a comprehensive feature within the Hoop platform and is accessible across multiple tiers to suit various business needs. Pricing for the ABM Software starts with the Core plan and scales up with Pro and Enterprise plans.
The Core plan typically provides essential ABM tracking and reporting functionalities. The Pro plan adds more advanced features such as deeper customization for outreach and more sophisticated reporting. Enterprise customers receive the full suite, including unlimited account capacity and dedicated support for large-scale operations.
We recommend checking the current pricing matrix on the Hoop website to understand the limits and features specific to:
- Core plan
- Pro plan
- Enterprise plan