What is Social Media Management and who should use it?
Social Media Management transforms scattered social conversations into meaningful customer relationships using a unified inbox and central campaign location. This feature is for marketing and sales teams, or any business focused on nurturing relationships and measuring the direct return on investment from their social activity.
It centralizes publishing, monitoring, and reporting to ensure brand consistency and efficient team collaboration. Hoop helps you connect social interactions back to individual profiles in your CRM, creating valuable context for personalized campaigns that drive conversions and growth.
How does the Social Media Management feature deliver key benefits?
The feature provides a centralized platform to manage all your social media campaigns, saving you significant time and ensuring cohesive strategy execution. A primary benefit is the ability to easily report on social media ROI by linking social activity directly to visits, leads, and customers within your CRM.
Key benefits include:
- Using an AI-powered social post generator (beta) to quickly draft content.
- Getting suggestions for the best times to post to maximize engagement.
- Gaining AI insights on market sentiment to understand brand reputation.
What social networks are compatible with Hoop's publishing tools?
Hoop's Social Media Management feature allows you to draft and publish content directly to the most popular social networks. You can easily manage multiple brand accounts and schedule posts to go out when your audience is most active.
Direct publishing is available for:
- LinkedIn
- Facebook
- Instagram
- Twitter
Additionally, you can connect social accounts to your blog for auto-sharing content immediately after it is published, ensuring your audience is always up-to-date with your latest content.
How do I set up and quickly see value from this feature?
Setup is straightforward and involves connecting your social media accounts and integrating them with your CRM. You immediately gain access to the unified inbox and centralized publishing tools. Value is realized quickly by streamlining your workflow and enabling immediate keyword monitoring.
Within the first day, you can:
- Connect all necessary social media profiles.
- Set up initial keyword monitoring streams.
- Begin drafting posts using the AI generator.
Full ROI reporting becomes available as campaigns run and new customer data is captured through social channels and tracked in your CRM.
Which pricing plans include the Social Media Management tools?
Social Media Management is available across multiple Hoop plans, ensuring that businesses of various sizes can access these powerful tools. The feature is included in the core, pro, and enterprise pricing tiers.
Different plan levels offer scaled capabilities, such as advanced reporting or higher usage limits for AI-powered generation. For example, the core plan provides essential management features, while the pro and enterprise tiers unlock deeper CRM integration and more extensive AI insights for tracking brand reputation.
What safeguards does Hoop have for social media data and security?
Hoop prioritizes the security and privacy of your social media data. When you connect your accounts, Hoop uses secure, encrypted protocols to ensure your credentials are protected and compliant with platform policies. The platform manages data strictly for the purposes of publishing, monitoring, and generating ROI reports.
All collected social interaction data is securely stored and linked back to real individuals in your database only upon your explicit instruction. Hoop does not share or sell your customer interaction data, keeping it private within your secure environment. Regular security audits ensure continuous protection of your brand's reputation and customer information.
What steps should I take to ensure I never miss important customer mentions?
The monitoring and engagement tools are designed so you never miss a critical interaction or prospect mention. To maintain continuous oversight, you should actively create and maintain keyword monitoring streams for your brand name, competitors, and industry-specific terms.
To surface critical interactions, follow these steps:
- Create keyword streams for high-priority conversations.
- Trigger email alerts to sales when prospects mention buying signals.
- Regularly check the unified inbox for interactions surfaced by AI insights on market sentiment (beta).
These alerts ensure the right team member is notified instantly, allowing for timely engagement and nurture.