Do I need an analyst to get started with Reporting Dashboards?
No. Hoop's Reporting Dashboards are designed for accessibility, ensuring that everyone on your team can gain insights without needing deep analytical expertise. The platform provides templates and guided builders which streamline the reporting process.
You can quickly access out-of-the-box insights covering essential metrics like page performance, top sources, conversions, and assisted influence. This means your marketing, content, and sales teams can make data-driven decisions fast. The time to value is immediate, as the data from your connected sources is visualized right away.
How do Hoop Reporting Dashboards help track content to actual revenue?
The Reporting Dashboards feature robust attribution capabilities that directly connect content interactions to deals and revenue. This multi-touch attribution model shows which pieces of content assisted conversions throughout the entire customer journey and funnel.
By seeing the path visitors take before converting, you can identify high-impact content sequences and optimize your budget. This allows you to reinvest in content formats and topics that consistently return significant value. Hoop provides the data visibility necessary to prove content ROI.
What is included in the 'out-of-the-box' insights provided by this feature?
The Reporting Dashboards feature numerous out-of-the-box insights designed for immediate action and quick wins across your content strategy. These pre-built views eliminate the complexity of starting reports from scratch.
Key performance metrics are presented at a glance, allowing users to monitor health and identify optimization opportunities. These insights include:
- Page and blog performance metrics.
- Top sources, conversions, and assisted influence data.
- Metrics like time on page, bounce rate, and form submissions.
This ensures you are focused on the data that matters most for content optimization.
Can my team blend data from CRM, pages, and other marketing tools?
Yes. Hoop is designed to create unified data views across your marketing ecosystem by allowing you to blend data from various connected sources, including CRM systems, web pages, and email platforms. This capability is essential for comprehensive custom reporting.
When building custom reports, you can segment data by topic, campaign, persona, or specific segments. Once blended, you can schedule updates and share these unified reports securely with relevant stakeholders across your organization. This avoids data silos and provides a complete picture of performance.
How are the Reporting Dashboards shared securely with team members?
Hoop ensures team-ready governance for sharing dashboards through role-based access and secure controls. You can share dashboards and reports using scheduled email updates or by sharing direct links.
The platform supports this process through several governance features:
- Dashboards can be customized per team with role-based access controls.
- Permission controls ensure only authorized users can view specific data.
- Audit trails track who accessed and shared reports for compliance.
- Templates help standardize reporting across different teams.
This allows for controlled, efficient distribution of insights without compromising data security or integrity across the organization.
Which Hoop platform plans include access to the Reporting Dashboards feature?
The Reporting Dashboards feature is available across multiple pricing tiers within the Hoop platform, ensuring various levels of access and capability based on your organizational needs. The feature scales with your business complexity and data volume.
This valuable feature is accessible in the following plans:
- Core Plan
- Pro Plan
- Enterprise Plan
Customers on higher-tier plans generally receive more advanced functionality such as expanded custom reporting limits, deeper attribution models, and premium governance controls, maximizing the utility of content performance data.