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Segment smarter with unified data
Segment smarter with unified data
Create dynamic audiences from contact, company, and behavioral data. Let AI surface high-value groups and use segments across channels to improve relevance and results.
Segment smarter with unified data
Segment smarter with unified data
Create dynamic audiences from contact, company, and behavioral data. Let AI surface high-value groups and use segments across channels to improve relevance and results.
Segment smarter with unified data
Segment smarter with unified data
Create dynamic audiences from contact, company, and behavioral data. Let AI surface high-value groups and use segments across channels to improve relevance and results.
Find and activate high-intent audiences.
Combine filters across properties and events, include website visitors, and sync segments to email, ads, and personalization experiences with unified performance insights.
Build precisely
Mix demographics, firmographics, behaviors, and custom properties with inclusion and exclusion logic. Save and reuse segment definitions that update in real time as data changes.
Discover with AI
- Suggestions for hidden patterns and likely responders.
- Ready-to-use audiences to test quickly.
- Guidance to refine criteria before activation.
Activate everywhere
Use segments in email, ads, and web personalization, then track engagement, conversions, and revenue by audience to guide content and budget decisions.
Stay compliant
- Honor subscription types and consent status across segments.
- Segment by region or language for localization.
- Manage suppression and frequency rules centrally.
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