What is List Segmentation and why should marketers use it?
List Segmentation is the process of grouping your contacts based on shared characteristics, behaviors, or properties to create targeted audiences. It is essential for modern marketers because it allows you to move beyond mass messaging and deliver highly personalized experiences. By focusing on smaller, more relevant groups, you significantly increase the effectiveness of your marketing efforts, leading to higher engagement and better conversion rates across all channels.
This Hoop platform feature helps you efficiently manage large datasets and turn unified customer data into actionable audience segments. It shifts your strategy from broad outreach to precise targeting, maximizing your return on investment and improving the customer journey.
How does List Segmentation use unified data and AI to build audiences?
The Hoop platform combines data across contact profiles, company information, and behavioral events (like website visits or purchases) to create a comprehensive view of each customer. This unified data set is the foundation for your segments.
The feature allows you to mix various data types with inclusion and exclusion logic to build segments precisely. Furthermore, the system includes AI-driven discovery to help marketers:
- Surface hidden patterns and identify likely responders to your campaigns.
- Provide ready-to-use audience suggestions for rapid testing and deployment.
- Offer guidance on refining your segment criteria before you activate the audience.
Are these audience segments static or do they update dynamically in real time?
The segments created within the Hoop platform are fully dynamic and update in real time as your underlying data changes. This means contacts automatically enter a segment when they meet the criteria and exit the segment immediately when they no longer qualify. You do not need to manually refresh or rebuild lists.
Real-time updates ensure your targeting is always current, allowing for timely actions based on customer behavior. For example, if a contact completes a purchase, they can instantly be removed from a 'prospects' segment and added to a 'new customers' segment, enabling precise follow-up messaging. This automation saves time and prevents irrelevant outreach.
Where can I use my newly created segments across the Hoop platform?
Segments are designed to be activated seamlessly across your entire marketing ecosystem within Hoop. Once a segment is defined, you can immediately apply it to multiple channels to ensure message consistency and relevance.
You can use your targeted audiences in the following areas:
- Email Marketing: Target specific messages to improve open and click-through rates.
- Advertising: Sync segments to ad platforms for highly efficient retargeting and lookalike modeling.
- Web Personalization: Customize website content and calls-to-action for visitors.
- Reporting and Analytics: Track engagement, conversions, and revenue specifically by audience segment.
Using segments everywhere helps you track the performance and ROI of your audience strategy and guides content and budget decisions.
What compliance and privacy controls are built into List Segmentation?
Hoop recognizes that maintaining compliance and respecting customer privacy is paramount. The List Segmentation feature includes built-in controls to help you manage consent and regional requirements efficiently.
You can ensure full compliance by focusing on key areas during segment creation:
- Honor subscription types and consent status across every segment definition.
- Segment contacts specifically by region or language for effective localization efforts.
- Manage suppression lists and frequency capping rules centrally across all campaigns.
This centralized compliance management helps protect your brand reputation and ensures you adhere to regulations like GDPR and CCPA when targeting audiences across different channels.
Which Pricing Plans include the List Segmentation feature?
List Segmentation is available to customers on most tiers of the Hoop platform. The breadth of functionality and volume limits typically scale with the plan size to accommodate business needs.
The feature is included in the following pricing tiers:
Customers on the Core plan receive access to essential segmentation capabilities, allowing them to start targeting based on basic profile data. The Pro plan unlocks advanced features like behavioral and firmographic data filtering, as well as AI discovery tools. Enterprise customers receive the full suite of capabilities, including unlimited segment creation, real-time sync with ad networks, and priority support.
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