Your AI agent growth team

Discover, customize, and deploy agents that handle repetitive work from planning through execution. Choose prebuilt agents or create your own, then manage them centrally with clear guardrails and analytics.

Extend your team without adding headcount.

Agents operate within your platform and CRM context, taking on tasks like prospecting, personalization, and support resolution. You choose where humans review and when agents act autonomously.

Meet the agents

Customer Agent

Resolves common inquiries with instant, accurate responses and escalates when needed.

Prospecting Agent

Researches accounts, detects signals, and drafts personalized outreach.

Closing Agent

Surfaces blockers, answers buyer questions from approved content, and accelerates deals.

Knowledge Base Agent

Identifies content gaps and drafts help articles from real tickets.

Personalization Agent

Builds tailored pages and CTAs for priority segments.

Data Agent

Answers custom business questions by analyzing CRM data and documents.

Set up and customize in Studio

• Discover agents in the marketplace and install what you need.
• Configure behavior, brand voice, and approval flows before deployment.
• Define data access and guardrails to match your processes.
• Iterate quickly as performance improves over time.

Operate with guardrails

Measure and improve

Set your marketing on autopilot

Build powerful workflows that use your CRM data to trigger emails, update records, score leads, and orchestrate cross-channel journeys. Scale personalization and save hours so teams focus on strategy, not busywork.

Automate campaigns and journeys with CRM context.

Design automation once and let it run reliably. Use behaviors, lifecycle changes, and deal activity to tailor every step without manual effort or spreadsheets.

Build workflows fast

• Drag-and-drop editor for actions, delays, branches, and goals.
• Triggers from form fills, page views, list joins, and property updates.
• Re-enrollment and suppression to prevent over-messaging.

Personalize and segment at scale

Target precisely with granular filters and dynamic lists. Insert tokens, conditional content, and smart send times so every email, ad, and message fits the moment.

Orchestrate complete journeys

Measure and improve

Orchestrate your customer journey.

Build workflows that enroll records based on triggers, branch on conditions, and execute actions that keep teams aligned and customers engaged.

Automation that scales with you.

Start with templated flows, then add branches, delays, and if/then logic to model real processes—no code required.

Powerful enrollment

• Trigger on property changes, form submits, stage moves, or events.
• Re-enrollment controls to prevent loops.
• Lists and segments to target precisely.

Actions that get work done

CRM updates

Create tasks, set owners, and modify fields.

Messaging

Send emails, posts, or handoffs to other tools.

Data ops

Copy, format, and calculate properties reliably.

Branching and timing

Testing and governance

Put your process inside the CRM.

Add components to record pages, sidebars, and boards so reps view, edit, and trigger external actions without leaving Hoop.

Custom UI where work happens.

Use extensibility points to surface app data, calculators, and workflows directly in context so teams move faster with fewer tabs.

Embed what matters

• Custom cards with fields and links.
• Context panels for guided workflows.
• Board actions for one-click updates.

Connect external systems

Serverless functions

Fetch or push data to third-party systems securely.

Action buttons

Trigger shipments, invoices, or checks from a record.

Validation

Enforce business rules before saving changes.

Admin-friendly

Built for developers