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Make every visit relevant.
Make every visit relevant.
Swap headlines, CTAs, images, and blocks based on who someone is and what they’ve done. Personalize at scale while respecting privacy and consent.
Make every visit relevant.
Make every visit relevant.
Swap headlines, CTAs, images, and blocks based on who someone is and what they’ve done. Personalize at scale while respecting privacy and consent.
Make every visit relevant.
Make every visit relevant.
Swap headlines, CTAs, images, and blocks based on who someone is and what they’ve done. Personalize at scale while respecting privacy and consent.
Personalize experiences with real customer data.
Use firmographic fields, lifecycle stages, and recent actions to deliver content that matches intent and drives conversions.
Target the right audience
Segmentation
Create rules using attributes like industry, plan, or lifecycle stage.
Behavioral triggers
Respond to page views, events, or engagement patterns in real time.
Geography and device
Adapt content for location and screen to improve relevance.
Orchestrate across channels
Keep web, email, and in-app messages consistent so visitors see a coherent journey wherever they engage.
Experiment and learn
- Test variants against control to prove lift.
- Use reporting to identify the segments with the biggest impact.
Privacy and control
Honor consent preferences, provide fallbacks for unknown data, and log changes so experiences remain transparent and trustworthy.
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