What is Ad Management Software and who should use it?
Ad management is the comprehensive process of creating, targeting, tracking, and optimizing advertisements across various online channels. This feature is designed to centralize campaign management while directly measuring which efforts drive the most leads and revenue for your business. It is ideal for marketing teams and business owners who run multi-channel ad campaigns and need to link ad spend directly to CRM data for better attribution and return on investment.
The Hoop platform’s Ad Management Software helps you break free from silos and manually moving data between systems. By connecting your ad accounts directly to your Hoop CRM, you gain a unified workspace for running smarter, more profitable campaigns. It's built for those who want clear, undeniable proof of impact from their advertising budget.
How does Hoop Ad Management leverage CRM data for better targeting?
Hoop Ad Management integrates deeply with your CRM and web analytics data to create precise, high-quality ad audiences. Instead of broad targeting, you can build segmented audiences based on actual customer information, behavioral data, and where a contact is in their lifecycle stage. This ensures your ads are delivered to the right people who are most likely to convert, increasing efficiency and reducing wasted spend.
Key ways the platform uses CRM data include:
- Segmented Audiences: Use custom CRM fields to create precise segments for hyper-targeted ads.
- Personalized Ads: Tailor ad creative and messaging based on a contact’s intent and lifecycle stage.
- Enhanced Conversions: Utilize Google Enhanced Conversions to improve measurement accuracy and optimize your return on ad spend.
This CRM-powered approach significantly improves lead quality.
What key features are included in the Ad Management Software?
The Hoop Ad Management Software provides a centralized workspace for end-to-end campaign execution and analysis. It focuses on capabilities that enable users to make data-driven decisions and automate lead syncing directly into their Hoop CRM. These features simplify the complexity of running cross-platform campaigns.
Popular features include:
- Multi-channel Management: Control campaigns across Meta, LinkedIn, and Google from one interface.
- Attribution and ROI Reporting: Move beyond vanity metrics like clicks and CPC to view actual leads and revenue generated per ad.
- CRM-Powered Audiences: Sync customer data to ad platforms for highly targeted campaigns.
- Seamless Lead Syncing: Automatically push new conversions and leads directly into the CRM.
These tools are designed to help you quickly identify what works and double down on successful strategies.
What platforms are compatible with the Hoop Ad Manager?
Hoop’s Ad Management Software is built for multi-channel marketers and supports integration with the most popular digital advertising platforms. Compatibility ensures you can manage the majority of your paid social and search campaigns from a single, unified Hoop interface, eliminating the need to constantly switch between platforms and consolidate manual reports.
The ad manager currently supports campaigns on these major networks:
- Meta (including Facebook and Instagram)
- LinkedIn
- Google Ads (including Search and Display networks)
This broad support allows you to centrally manage budgets, audience syncs, and performance reporting, ensuring consistency across all your vital advertising channels without needing separate, complex integrations for each one.
What is the required setup process for this feature?
Getting started with Ad Management on Hoop is designed to be fast and requires no developer expertise. The process is streamlined to allow marketers to quickly launch and analyze their campaigns, focusing on speed and simplicity to achieve a rapid time to value. There is no need for complex code implementation or reliance on IT teams.
The setup involves just a few simple steps:
- Connect your ad accounts (Meta, Google, LinkedIn) using Hoop’s guided authorization process.
- Apply necessary tracking pixels and conversion events through the Hoop interface in a few clicks.
- Configure automated lead syncing to ensure all new contacts instantly flow into your CRM.
This allows teams to launch, analyze, and iterate on campaigns quickly, scaling management across teams and geographies from one single source of truth.
What are the pricing plans and usage limits for Ad Management?
Ad Management is available as part of Hoop Marketing. The platform offers flexible options starting with a free tier, allowing users to get started and explore core functionalities without initial investment. As your advertising needs grow, additional capabilities become available on paid tiers, ensuring the feature scales with your business.
Usage limits, specifically concerning the ‘ad limit increase,’ are tied to your subscription level. The ad limit increase raises the total number of ads you can manage, track, and sync through the platform. Availability of higher limits depends entirely on your current subscription status and account tier (Core, Pro, or Enterprise). Users on higher plans typically benefit from expanded limits and more advanced features to support larger, complex campaigns.