What is White-Label Branding and who should use it?
White-Label Branding on the Hoop platform allows you to deliver fully branded client or customer experiences. This includes custom domains, unique themes, and personalized notifications. The goal is to make portals, emails, and pages look and feel exactly like your customer's brand at every touchpoint. This feature is essential for agencies, franchises, and multi-brand retailers who need to maintain distinct brand identities for various clients or locations.
By ensuring end-to-end white-labeling, from URLs to email headers, you build higher levels of trust and are better equipped to win large deals or meet demanding partner requirements. It ensures that every detail aligns with the brand you represent, providing a truly seamless experience for your end users.
How does Hoop help to maintain brand consistency across multiple properties?
Hoop uses brand kits to scale branding efficiently. You apply these brand kits once, and the platform inherits those settings across all relevant properties. This ensures consistency without repeated manual setup. Furthermore, the feature provides control over local overrides using guardrails. This mechanism prevents unauthorized or off-brand changes while still allowing for necessary local customization.
This is especially critical when managing multiple entities, such as agencies or franchises, allowing you to scale your branding efforts without reinventing the process each time. Brand kits include key elements:
- Theme palettes, fonts, and components.
- Reusable components for pages and portals.
- Global inheritance rules with local override controls.
What are the setup requirements for using custom domains and emails?
Setting up your brand's digital presence starts with domains and email authentication. Hoop provides guided DNS steps to simplify this complex process. These steps validate all necessary records, including TLS and email authentication protocols like DKIM, SPF, and DMARC.
Implementing these helpers ensures high email deliverability and strong sender identity. The platform catches potential misconfigurations early with warning messages, reducing troubleshooting time. The setup process covers:
- Establishing custom domains and subdomains for portals.
- Configuring branded email sending credentials.
- Utilizing per-environment previews to test changes before going live.
How does the platform ensure brand governance and secure scaling?
Hoop ensures robust brand governance through essential security and control mechanisms. This is vital when scaling across large organizations or multiple brands. The platform includes safeguards to protect your intellectual property and maintain consistency.
The key features for governance and scale include:
- Role-based permissions to restrict who can edit themes and brand settings.
- Location-level overrides managed with protective guardrails.
- Change tracking and rollbacks for safe iteration and error correction.
- Audit logs that document who made changes, what those changes were, and when they occurred.
Which pricing plans include the White-Label Branding feature?
The White-Label Branding feature is available across multiple pricing tiers on the Hoop platform to accommodate various organizational needs and scaling requirements. The access to this comprehensive feature begins with our core plan and extends through the professional and enterprise tiers. However, the scope of capabilities, such as the number of available brand partitions or advanced governance controls, typically scales with the plan you choose.
Customers on the enterprise plan usually receive the most extensive customization options and dedicated support for large-scale multi-brand deployments. If you require advanced features like unlimited multi-brand partitions and sophisticated audit logs, the higher-tier plans are recommended for maximum benefit.
How does White-Label Branding impact customer engagement and business outcomes?
The use of White-Label Branding is directly tied to improving measurable business outcomes. Higher brand consistency and trust typically drive increased engagement with client portals and communications. This elevated trust results in several positive financial and operational results for your business.
Key outcomes you can measure include:
- Increased portal adoption rates from end users.
- Faster payment processing times.
- Higher Net Promoter Scores (NPS).
The Hoop platform allows you to measure this engagement lift accurately. You can compare performance data by brand, region, or specific marketing campaign to guide future creative investments and demonstrate a clear return on investment for branding efforts.