What exactly is Hoop Smart Send and who should use it?
Hoop Smart Send is an advanced feature designed to optimize the delivery time of your email marketing campaigns. It analyzes historical engagement data to recommend the precise moment your audience is most likely to open and click.
This feature is perfect for any marketer or business using the Hoop platform who wants to maximize engagement without the guesswork of manual scheduling. It utilizes AI to look at:
- The audience's last 60 days of opens.
- The audience's last 60 days of clicks.
- Key on-site and other tracked events.
By automating this optimization, it frees up your team and ensures every campaign is sent with the best chance for success.
How does Smart Send work to determine the best delivery time?
Smart Send operates by continuously monitoring and analyzing the engagement patterns of your specific audience over a two-month period. This 60-day window provides a robust dataset for accurate predictions.
The system uses these engagement patterns—specifically recency and frequency of activity—to model when your campaign will achieve peak performance. The recommended send time is then clearly presented within the Send & Schedule flow on the Hoop platform, complete with a rationale for the chosen time. You do not need to perform any extra setup or complex analysis; the recommendation is ready to use immediately.
Can I still manually choose a time or override the recommendation?
Yes, you maintain full control over your campaign scheduling within the Hoop platform. Smart Send is designed to provide a highly data-backed recommendation, but it does not restrict your ability to schedule manually.
The feature seamlessly integrates into the unified Send & Schedule flow, presenting its suggested time alongside the option to select a custom time whenever necessary. This flexibility ensures that teams can easily adopt Smart Send for routine campaigns while retaining the ability to override for time-sensitive announcements or special events. This unified flow simplifies adoption without requiring extra steps or setup for your team.
Which specific Hoop pricing plans include access to Smart Send?
Smart Send is a powerful engagement tool available across several core offerings of the Hoop platform. It is included with Hoop email features on supported plans to ensure that growing businesses and large enterprises can benefit from optimized send times.
The feature is currently available on the following plans:
For detailed information regarding any usage limits or specific plan availability, you should contact the Hoop sales or support team directly. Pricing structures are designed to scale with your audience size and marketing volume.
How do I set up and start using Smart Send for my campaigns?
The implementation of Smart Send is highly straightforward as it leverages existing data within your Hoop account. There is no complex setup required, which ensures fast time-to-value for your team.
To use it, simply follow these steps in the Email Builder:
- Create your email campaign under Marketing → Email Builder.
- Navigate to the Send or Schedule options and explicitly choose Smart Send.
- Fill in the required fields and then click Get Recommendation to view the optimal timing.
Because Smart Send works with your existing audience and content, you can usually start using it effectively immediately after confirming your plan supports the feature. The system begins generating recommendations as soon as sufficient 60-day engagement data is collected for your audience.
What analytics are available to prove the impact of using Smart Send?
Hoop provides enhanced, post-send analytics specifically tailored to help you quantify the value of using Smart Send. These analytics go beyond basic metrics to show measurable engagement lift.
You can see where the feature has made a real difference because the reporting compares your campaign's performance against location averages for engagement. This allows you to assess the impact quickly. The key results you can track include:
- Open lift compared to averages.
- Click lift compared to averages.
This clear comparative data helps you prove the return on investment and demonstrate how Smart Send effectively improves critical campaign metrics.