Content
Personalization Tokens

Personalize with tokens at scale.

Personalize with tokens at scale.

Drop tokens into emails, pages, and templates to tailor copy automatically. Use fallbacks and formatting rules so messages always look polished.

A sleek email editor with dynamic fields like `{{first_name}}` and `{{company}}`, showing personalized messages.
Content
Personalization Tokens

Personalize with tokens at scale.

Personalize with tokens at scale.

Drop tokens into emails, pages, and templates to tailor copy automatically. Use fallbacks and formatting rules so messages always look polished.

Content
Personalization Tokens

Personalize with tokens at scale.

Personalize with tokens at scale.

Drop tokens into emails, pages, and templates to tailor copy automatically. Use fallbacks and formatting rules so messages always look polished.
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Turn CRM fields into dynamic content.

Short question goes here

Map tokens to contact, company, or custom properties and preview outputs on real records before you send.

Add tokens anywhere

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  • Emails, landing pages, and forms.
  • Subject lines, CTAs, and headings.
  • Links and URLs where supported.
A dynamic email draft shows tokens like {FirstName} and {Company} personalizing content, ensuring polished, tailored messages.

Control presentation

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Formatting

Apply capitalization and punctuation rules to fit your brand voice.

Fallbacks

Define default values so missing fields don’t break copy.

Previews

See how tokens render for specific records and segments.

A UI mockup showing a form with options to apply capitalization, punctuation, and define fallback values for text fields.

Measure impact

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Compare engagement with and without tokens and iterate on the fields that drive the biggest lift.

A dashboard showing engagement metrics with and without tokens, highlighting areas for improvement.

Govern usage

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  • Limit who can create and edit tokenized templates.
  • Track changes and keep an audit trail for compliance.
A dashboard showing user roles/permissions for template editing and an audit trail log for tokenized templates.

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Frequently asked questions

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