What exactly is the Hoop Newsletter Builder and who should use it?
The Hoop Newsletter Builder is a visual tool for creating, personalizing, and sending recurring emails to your subscribers. It is designed for marketing teams, small business owners, and content creators who need to send professional, engaging emails without relying on coding or extensive design resources. This feature allows you to leverage CRM data to ensure every message is relevant and reaches the right audience segment, making it ideal for anyone focused on audience engagement and conversion tracking.
You can quickly launch sophisticated email campaigns that look polished across all devices. The tool simplifies the entire workflow from design to delivery and performance measurement.
How does the drag-and-drop editor simplify the design process?
The drag-and-drop editor allows users to assemble beautiful, responsive newsletters quickly, even without any HTML knowledge. It uses modular content blocks that you can easily arrange and customize to match your brand guidelines. This significantly speeds up the design phase and ensures emails render correctly across various email clients and mobile devices.
Key components available include:
- Text, image, button, and spacer modules for flexible layouts.
- A template library with pre-designed headers, footers, and color styles.
- Inbox and mobile preview functionality for comprehensive testing before you publish.
How can I achieve personalization and targeting at scale with this feature?
The Hoop Newsletter Builder is deeply connected to your CRM, enabling robust personalization and precise audience targeting. You can send highly relevant content by segmenting contacts based on detailed criteria such as lifecycle stage, purchase history, interests, and engagement levels. This ensures your newsletters maintain relevance for every recipient, drastically improving engagement rates.
The system supports dynamic content and tokens to automatically insert unique details, like:
- Individual names and company details.
- Personalized product recommendations.
- Localized content blocks based on language or region.
What are the different pricing plans available for the Newsletter Builder?
The Newsletter Builder feature is available across three main pricing plans: Core, Pro, and Enterprise. Each plan is structured to support different levels of business complexity and scale, offering flexibility as your audience grows. The core plan provides essential features for fundamental email creation and sending, while the Pro plan unlocks advanced features like expanded segmentation and A/B testing capabilities for high-growth teams.
For large organizations with complex needs, the Enterprise plan offers maximum scale, dedicated support, and higher volume sending limits. Detailed usage limits, such as monthly send volume and access to premium templates, vary by tier, ensuring you only pay for the capacity and functionality you truly require within the Hoop platform.
What type of analytics are included to measure campaign performance?
The platform provides comprehensive analytics dashboards that give you clear insights into how your newsletters are performing and what content drives results. Measuring campaign performance is crucial for optimization and is why Hoop includes detailed reports on key metrics.
Included analytics cover:
- Opens, clicks, top link performance, and device split data.
- Campaign comparisons over time to identify successful content themes.
- Attribution reporting that connects newsletter engagement directly to contacts, deals, and revenue within the CRM.
This allows you to move beyond basic vanity metrics and understand the true business impact of your email marketing efforts.
How do I grow and maintain a healthy, engaged subscriber list?
Growing and nurturing your audience is fully integrated into the Newsletter Builder workflow. You can easily capture new subscribers directly into your Hoop CRM using embedded forms and pop-ups placed across your website. The platform also helps you automate audience nurturing.
Effective list management tools include:
- Welcome sequences to onboard new readers immediately.
- Targeted campaigns and send-time optimization to re-engage inactive subscribers.
- A self-service preference center that allows readers to manage subscription types and frequency, ensuring compliance and improving retention rates.
What is Hoop's approach to data security and subscriber privacy?
Hoop treats data security and subscriber privacy as a top priority, ensuring the Newsletter Builder complies with major global data protection regulations like GDPR and CCPA. All subscriber data handled through the feature is encrypted both in transit and at rest, and access is strictly controlled within the platform. The preference management features not only respect user choices regarding topics and frequency but also automatically sync these preferences back to the CRM database.
The platform maintains high deliverability standards and regularly audits its security protocols. This comprehensive approach means you can trust that subscriber information remains secure and that you are respecting consent at all times while using the Newsletter Builder.