How does Guest Loyalty drive direct bookings and lifetime value?
The Guest Loyalty feature is specifically designed for the hospitality industry, helping hotels and resorts maximize direct bookings. It creates a powerful incentive for guests to book directly by offering exclusive member-only rates, perks, and recognition that they cannot find elsewhere. By focusing on lifetime value, the program ensures that every interaction—from stay to dining—contributes to the guest's relationship with the brand, fostering repeat business.
The system uses personalized offers and recognition to make guests feel valued, turning first-time visitors into loyal advocates. Hoop provides the tools to measure this impact directly, showing the uplift in member contribution and direct share against OTA channels.
Can guests earn loyalty points when dining at hotel outlets?
Yes, guests can seamlessly earn points on non-room spend. The Hoop platform is built to link the guest folio with outlet Point of Sale (POS) systems. This integration ensures that any spending at restaurants, bars, or spas contributes to the guest's loyalty tier progress.
This unification of recognition across rooms and outlets is key to a holistic loyalty experience. It allows you to create targeted and personalized dining offers, further incentivizing on-property spending. This comprehensive approach helps unify the recognition experience throughout the entire resort or hotel property.
How do membership benefits apply automatically at check-in?
Hoop automates the application of eligibility rules, ensuring a smooth and personalized check-in experience. When an agent accesses the guest's profile, the system instantly fires rules based on the guest's loyalty tier, tenure, and booking details. Agents see clear prompts for eligible benefits.
These prompts guide the front desk staff to apply benefits like:
- Complimentary room upgrades.
- Late checkout offers.
- Amenity or F&B credits.
This automation reduces friction for staff and ensures guests receive their promised surprise-and-delight moments without manual lookups.
What are the pricing tiers and usage limits for this loyalty system?
Guest Loyalty is available across the core, pro, and enterprise pricing plans on the Hoop platform. The feature scales with your business needs, offering robust functionality at every level. The core plan provides essential loyalty structures and member recognition.
The pro and enterprise tiers introduce more advanced features, such as:
- Detailed breakage analysis and partner settlement reports.
- Support for multi-brand portfolios with cross-earning options.
- Advanced analytics for segmented ROI tracking.
Enterprise plans are best suited for large operations needing complex blackout rules and extensive partner integrations. Specific usage limits, such as the number of supported tiers or member volume, are customized to fit your operational scale.
Does the system support loyalty programs for multi-brand portfolios?
Absolutely, the Guest Loyalty feature is built for scalability and supports multi-brand portfolios effectively. The system manages brand partitions, allowing each brand to maintain distinct program rules, branding, and tiers.
At the same time, it facilitates enterprise roll-ups for centralized reporting and allows for cross-earning options. This means guests can progress across the portfolio, which increases customer retention across all your properties. This flexibility makes Hoop an ideal solution for large management companies.
How does Hoop secure guest data and ensure program integrity?
Security and data handling are primary concerns for the Hoop platform. Guest Loyalty uses robust data encryption and adheres to industry privacy standards to protect all member information and transaction history. The system includes features to maintain program integrity.
This integrity is upheld through:
- Comprehensive fraud checks and audit readiness tools.
- Back-office adjustment features with full traceability.
- Secure voucher issuance controls.
Furthermore, member data is managed transparently, ensuring compliance while enabling personalized marketing efforts to maximize engagement.
What is included in the core structure of the loyalty program?
The core program structure is comprehensive and includes all the necessary components to launch an effective hospitality loyalty program. It moves beyond simple point accumulation to create meaningful guest relationships. Key structural elements are clearly defined.
The program structure in Hoop supports:
- Tiered membership with clear stay/night thresholds.
- The option for soft landings to retain high-value members.
- Member-only rates and flexible benefit calendars.
- Accrual of points on rooms, F&B, spa, and activities, including partner accruals.
This foundation gives hotels the flexibility to personalize perks by tier and season, driving better customer engagement.
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