CRM
CRM Customization

Customize your CRM your way

Model your data, design record layouts, and control what teams see and do. Use custom objects, properties, pipelines, and guardrails to run your process in Hoop without messy workarounds.
A customizable CRM UI with dashboards, forms, and pipelines that can be easily rearranged to fit any workflow.

Model data and tailor records to fit

Capture exactly what matters with custom objects and properties, while page layouts and association labels make records clear and actionable for every team.

Design your data model

Short question goes here

Define objects, set relationships, and add calculated and conditional fields so reporting, automation, and handoffs reflect how your business actually works.

A customizable CRM interface showing flexible dashboards, tailored record layouts, and pipelines, reflecting unique business processes.

Control the record experience

Short question goes here
  • Drag-and-drop sections with conditional visibility by team or stage.
  • Highlight key properties at the top for faster updates.
  • Customize association cards and labels to clarify relationships.
A drag-and-drop UI with customizable forms, association cards, and highlighted properties, showing a flexible record experience.

Enforce data quality

Short question goes here

Validation rules

Require formats and ranges so inputs stay consistent.

Required fields

Collect essentials before deals or tickets advance.

Calculated properties

Auto-derive scores, durations, and rollups for reporting.

A form with highlighted required fields, validation rules in action, and auto-calculated scores on a dashboard.

Align pipelines and processes

Short question goes here

Create pipelines with stage-specific fields, task automation, and SLAs so teams move work forward with clarity and consistency.

A UI showing a pipeline view with various stages, custom fields, and automated tasks, demonstrating clear and consistent workflows.

Have a question for our sales team?

Give us a call and we'll walk you through it.

Frequently asked questions

Short question goes here

Related features

Custom Objects

Add custom fields to your CRM contacts to automate workflows and dive deeper into your data.

Custom Data Model

Store any type of data in your CRM with custom objects, events, scoring, and calculations.

CRM Interface Configuration

Match the layout of your CRM data to your team’s unique needs to ensure your team sees the right data at the right time.

Flexible CRM Views

Visualize your data any way you want with table, kanban, calendar, map, Gantt chart, or report views.
Get started today

Ready to take Hoop for a spin?

It's Easy

Customize your Hoop with intuitive onboarding, get tips for using it right alongside your tools, and let the Copilot automate work.

It's Fast

With powerful AI, tools, and automation built in, you’ll accomplish more in less time — without increasing headcount.

It's All in One

With all your software on one platform, you don’t have to stitch together multiple tools to get the job done.

Get started with
a 14-day free trial

5-star rating
4.9
from 12k+ reviews
Get started free
No credit card needed
Unlimited Usage
24/7 Priority Support
Cancel Anytime
1500+ Integrations