What are Coupons & Discounts and who benefits from them?
The Coupons & Discounts feature is a flexible promotion engine designed to launch targeted offers while preserving profit margins and brand integrity. It is for any business using the Hoop platform that wants to drive profitable growth by using sophisticated promotional strategies across multiple channels.
This tool moves inventory, wins customer loyalty, and respects pricing floors across web, Point-of-Sale (POS), and various marketplaces. Instead of sending out generic blasts, you build promotions with precision.
How does the flexible promotion engine create complex deals?
The flexible promotion engine runs all your different types of sales from a single, centralized ruleset. This engine understands your entire product catalog, customer tiers, and target audiences for streamlined management.
You can easily create and manage a variety of powerful promotions:
- Buy One Get One (BOGO) offers
- Product bundles and threshold discounts
- Limited-time sales and flash promotions
How does Hoop help prevent coupon fraud and abuse?
Hoop implements essential guardrails and security checks to curb coupon fraud while maintaining a smooth experience for legitimate customers. This protects your business from financial loss due to unauthorized or excessive use of coupons.
Key abuse prevention methods include:
- Velocity limits restricting usage frequency.
- Device and IP address checks.
- Blacklist controls for known fraudulent users.
What guardrails and compliance tools protect profit margins?
The platform provides essential tools to protect your pricing strategy and ensure clean, auditable promotion math. These safeguards prevent discount stacking errors and ensure compliance with various regulations across regions.
The compliance tools include:
- Stacking priorities and mutual exclusivity rules.
- Eligibility filters based on channel, region, or customer tier.
- Audit logs, tax handling reconciliation, and price-floor checks.
Which Hoop pricing plans include the Coupons & Discounts feature?
This powerful feature is available across multiple tiers of the Hoop platform to accommodate businesses of different sizes and complexity needs. The core feature set is included in the base plans, while advanced functionalities are unlocked in higher tiers.
The Coupons & Discounts feature is accessible on these plans:
- Core plan
- Pro plan
- Enterprise plan
The level of customization, audience segmentation depth, and reporting tools typically scales with the plan, giving larger enterprises more complex control.
Can this feature handle promotions for geo-specific and local offers?
Yes, you can easily run local or store-specific offers without disrupting your overarching national or global promotional strategy. The platform allows you to respect existing channel and partner agreements.
The "Geo & store" functionality enables:
You can segment your audience and target promotions precisely by geography or specific store locations. This ensures that a promotion meant for a single region is not accidentally redeemed nationally, which protects margins and inventory levels.
How does the system ensure promotion performance is measured and optimized?
Hoop provides execution tools and robust measurement capabilities that allow you to track the real impact of every campaign. This transparency enables data-driven adjustments for continuous optimization.
Measurement and execution support includes:
- Real-time redemption dashboards that provide immediate feedback.
- Holdout tests designed to scientifically prove incremental lift from the promotion.
- Tools for scenario planning, allowing simulation of margin impact before launch.