Commerce
Online Stores

Online Stores

Connect shopping experiences to the same CRM that powers marketing, sales, and service. Personalize journeys, unify data, and iterate quickly with composable building blocks across channels.
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A CRM dashboard showing unified customer data, personalized marketing campaigns, and e-commerce sales reports.

Personalized shopping journeys

Use profiles, segments, and behavior to recommend products and content. Apply testing and merchandising rules to maximize conversion and lifetime value.

Global scale and reliability

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  • Multi-site management with localized catalogs.
  • Multi-currency pricing and taxes by region.
  • High availability for peak seasons and launches.
A dashboard showing a unified CRM with customer profiles, personalized product recommendations, and sales data for online stores.

Composable and flexible

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Adopt headless APIs to deliver web, app, and kiosk experiences. Swap components without replatforming to keep pace with growth.

A dynamic dashboard with customizable widgets and draggable components, showcasing a seamless, adaptable interface for web, app, and kiosk experiences.

Merchandising and search

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Collections

Curate themes and bundles aligned to campaigns.

Relevance

Boost, bury, and pin results to shape discovery.

Testing

Experiment with layouts and copy to improve KPIs.

A search results page with options to boost/bury products, create collections, and test layout variations.

CRM-driven growth

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  • Sync carts, orders, and profiles to CRM.
  • Trigger journeys based on browsing and purchase.
  • Attribute revenue across the entire funnel.
A dashboard showing synced customer data, triggered journeys, and revenue attribution across the sales funnel.

Have a question for our sales team?

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Frequently asked questions

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Related features

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Commerce Tools

Accept payments, manage subscriptions, and include payment links in quotes, forms, meeting invites, and more.

Payments

Transform your customers' buying experience with natively built CRM-powered payments.

Order Management

Centralize capture-to-delivery with split shipments, backorders, exchanges, and branded status comms.

Inventory Management

Real-time, multi-location stock with valuation, cycle counts, replenishment, and barcode workflows.

Coupons & Discounts

Launch targeted promotions with guardrails that preserve margin and brand—stack rules, exclusions, and audience targeting ensure offers drive profitable growth.
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Subscriptions

Automate subscriptions and recurring payments to boost accuracy and cash flow.
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