AI
Artificial Intelligence

Powerful AI, effortlessly simple

A complete set of AI capabilities built into your platform to help teams create content, analyze data, and automate work. Align marketing, sales, and service around one intelligent system that learns from your customer data and accelerates outcomes across the board.
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A clean dashboard showing AI-powered reports, automated workflows, and an inbox with smart content suggestions.

The complete AI solution for your customer platform.

From assistants for everyday tasks to agents for end-to-end execution, AI works where your teams already operate. Unified data ensures outputs are contextual, consistent, and ready to ship.

Accelerate every team

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  • Marketing: Plan campaigns, generate assets, and personalize at scale.
  • Sales: Summarize calls, draft outreach, and recommend next steps.
  • Service: Resolve common questions instantly and surface helpful content.
A sleek dashboard with AI-powered content creation, data analysis, and workflow automation for marketing, sales, and service.

Built into your CRM

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AI understands objects, timelines, and conversations. It uses this context to recommend actions, enrich records, and keep data quality high - so teams see the full picture before they act.

A CRM dashboard with AI-powered recommendations, enriched customer records, and conversation summaries.

Assistants for daily work

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Write & edit

Generate and refine pages, posts, ads, and emails in seconds.

Summarize & analyze

Turn long calls, threads, and tickets into clear takeaways.

Plan & report

Create briefs, outlines, and quick reports from the data you already have.

A clean UI showing an AI assistant helping draft emails, summarize calls, and generate reports on a dashboard.

Agents for autonomous execution

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When tasks repeat, deploy AI agents to run multi-step workflows - from prospecting and personalization to knowledge upkeep - with human-defined guardrails and handoffs.

A dashboard showing AI agents automating tasks across prospecting pipelines, personalizing content, and updating knowledge bases with human oversight.

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Frequently asked questions

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Related features

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AI Agents

Pre-built specialists that automate marketing, sales, service, and ops tasks.
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AI Assistants

Personal helpers that draft, analyze, and execute work using your CRM context.
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Hoop Assistant

Your AI business companion that understands your customers, deals, and processes, and works alongside you in Hoop.
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AI Studio

Tailor pre-built agent teammates across marketing, sales, and customer service without code, plus create custom assistants that work for your specific needs.
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Automation

Fix formatting and create rules to keep your data clean and consistent.
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Marketing Agent

Save time creating social media content.
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It's All in One

With all your software on one platform, you don’t have to stitch together multiple tools to get the job done.

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