What is the Franchise Console and who benefits most?
The Franchise Console is a centralized command center designed specifically for franchisors. It provides the tools necessary to maintain brand standards and manage growth across numerous locations effectively. HQ teams can oversee performance, compliance, and reputation for every unit instantly.
This feature is ideal for multi-location businesses, especially those with complex royalty structures or strict brand governance needs. It enables franchisees to concentrate on serving customers while corporate steers strategy. You gain the operational consistency required for large-scale success across your Hoop platform.
How does the Franchise Console maintain brand consistency and governance?
The console uses Asset Hubs to distribute ready-to-run marketing materials like ads, emails, and landing pages. These assets use localized tokens and guardrails to allow necessary customization, such as local hours or pricing, without compromising brand integrity.
Furthermore, the system employs Approvals & Playbooks to automate the review process for new offers or creative changes. Audit histories track all approvals. This ensures policy adherence across the network through:
- Automated approval workflows for local content.
- Checklists and read receipts for policy adherence.
- Localized tokens for safe customization.
What features help manage leads and protect franchise territories?
The Franchise Console offers robust tools to protect contractual boundaries and ensure fair lead routing. This is critical for maintaining healthy franchisor-franchisee relationships and preventing internal conflicts.
Key location management functions include territory maps and radius/ZIP routing rules. The Hoop platform uses advanced logic for lead distribution fairness, including Service Level Agreements (SLAs) and automated escalations for unanswered inquiries. It also performs essential duplicate lead prevention checks, logging all actions to enforce boundaries and ensure transparency across the system.
What is the typical setup process and time to value for this feature?
Setting up the Franchise Console begins with importing existing location data and configuring access scopes for HQ and franchisees. The initial setup involves defining brand standards, uploading core assets, and configuring your routing rules and approval playbooks.
Time to value is fast because core functions like performance monitoring activate immediately upon data import. Franchisors can see a return quickly through reduced manual compliance audits and faster marketing deployment. Initial configuration steps include:
- Importing store profiles and location data.
- Defining regional and brand partitions.
- Customizing risk dashboards using location attestations.
How are royalty statements and marketing funds managed within the console?
The platform streamlines revenue operations by automating financial processes using data sourced directly from payment systems and order data. This greatly minimizes disputes and improves efficiency for both parties.
The Console handles several financial aspects:
- Automated royalty statements and fee audits built from source data.
- Co-op/MDF fund tracking with defined reimbursement workflows.
- Proof-of-performance attachments for marketing fund claims.
Adjustments to royalty statements require an approval process with full audit trails, enhancing trust and compliance across the entire Hoop ecosystem.
Which pricing plans include access to the full Franchise Console capabilities?
The Franchise Console features are available across multiple tiers of the Hoop platform, scaled to fit different organizational needs. Core features provide fundamental governance and location management necessary for any multi-unit business.
For larger, more complex systems, the Pro and Enterprise plans unlock advanced functionality. These higher tiers typically offer extended capabilities such as multi-brand group management via brand partitions, deeper analytical roll-ups for executive reporting, and more granular configurable access scopes. Consult your Hoop sales representative to determine the best fit for your network's size and compliance requirements.
Can franchisees customize brand assets using the Asset Hub?
Yes, franchisees can customize assets, but only within guardrails strictly enforced by HQ. The platform is designed to strike a balance between local relevance and brand uniformity. This autonomy allows locations to quickly launch relevant campaigns.
Localization is handled efficiently using tokens, which automatically insert specific store information without allowing off-brand creative changes. These tokens can automatically populate critical information, such as:
- Local store hours and services/menus.
- Specific pricing or promotional offers.
- Unique store IDs for tracking links.