Marketing
Dedicated IP Address

Control your sender reputation

Deliver marketing emails from a dedicated IP so your deliverability and sender score are not impacted by other senders. Hoop automatically warms up your IP and helps you monitor performance to keep a high sender score.
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Dashboard showing sender score, IP warm-up progress, and email deliverability reports.

Take charge of your email deliverability and reputation.

A shared IP’s reputation is influenced by every sender using it. With a dedicated IP, you gain total ownership of your organization’s deliverability and sender score.

Take total ownership of deliverability

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  • Take total ownership of your organization’s email deliverability.
  • Automatically warm up your dedicated IP address.
  • Monitor your IP to help maintain a high sender score.
A dashboard showing a high sender score, deliverability metrics, and automatic IP warm-up progress, with a "dedicated IP" toggle.

Gain control over your sender score

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The sender score of a shared IP is shaped by the behavior of the entire group. Hoop supports best-in-class deliverability for shared IPs, but some teams prefer full control. With a dedicated IP, your results reflect your own sending practices.

A dashboard showing a high sender score with green metrics and a clear "Your Score" section.

Warm up and monitor your dedicated IP

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A new dedicated IP requires a gradual warm-up to establish a positive reputation. Hoop automatically warms your IP based on contact engagement and optimizes each send for deliverability while you track sender score over time.

A dashboard showing a warming IP address with a green progress bar and a graph tracking sender score over time.

Add-on for Hoop Marketing

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Use the dedicated IP as an add-on to Hoop Marketing to send from your own IP and manage deliverability from a central dashboard alongside your marketing tools.

A marketing dashboard showing email campaign deliverability metrics and settings for a dedicated IP.

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Frequently asked questions

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