What is the CMA Toolkit and who is it designed for?
The CMA Toolkit is a powerful feature within the Hoop platform that allows agents to create detailed comparative market analyses (CMAs) without needing a separate application. It reframes existing reporting and content tools you already use, making the process seamless.
This tool is ideal for real estate professionals and teams who need to quickly generate polished, on-brand presentations to win listings. It is especially useful for agents who want to present data-backed valuations confidently and track client engagement effectively.
How does the CMA Toolkit integrate with existing reporting tools?
The CMA Toolkit leverages your current stack, utilizing report builders, templates, and content blocks already available in Hoop. You simply add property data, apply necessary adjustments, and incorporate your specific branding. This allows you to ship professional CMAs in hours, not days, significantly improving efficiency.
Key data inputs include:
- Subject property details, comps, and filters.
- Adjustments for features like SQFT, beds, and condition, complete with notes.
- Local trend inserts, such as Days On Market (DOM) and list-to-sale ratios.
Do I need MLS access or a specific data connection to use the CMA Toolkit?
MLS access is optional for the CMA Toolkit. You have the flexibility to import comps or connect directly to listing data if you prefer. All adjustments you make remain transparent within the report, ensuring credibility. If listing data is not immediately connected, you can manually input the data, and Hoop maintains the integrity of your presentation.
The system is designed to handle multiple data scenarios, ensuring you can generate a comprehensive CMA regardless of your connection status.
What features are available for team collaboration and workflow management?
The CMA Toolkit is built to streamline team workflows and approvals. It ensures everyone stays aligned from the initial draft to the final listing launch, fostering accountability and consistency.
Collaboration features include:
- Versioning for easy revision tracking and coaching opportunities.
- Team libraries that allow for the reuse of successful content sections.
- E-signature capabilities to confirm pricing decisions and initiate listing tasks.
Comments, approvals, and checklists are central to how teams collaborate on the Hoop platform, keeping the entire process moving smoothly.
What presentation features ensure the CMA is professional and client-ready?
The CMA Toolkit focuses on delivering polished, data-backed presentations that help agents win listings. The reports feature consistent layouts, disclosures, and branding elements to maintain a professional appearance across all materials.
Furthermore, the client view is completely safe for mobile use. Presentations and share links are designed to be touch-friendly, ensuring clients have an excellent viewing experience on phones and tablets. This mobile compatibility is crucial for high client engagement.
Which pricing plans include access to the CMA Toolkit feature?
The CMA Toolkit is available across multiple pricing tiers within the Hoop platform to accommodate various user needs. Customers on the 'core' plan receive access to the essential functions needed for basic CMA generation.
For advanced features, such as deeper analytics, enhanced collaboration tools, and custom branding options, the feature is included in both the 'pro' and 'enterprise' plans. This structure allows teams to scale their usage as their business grows, ensuring they always have the right tools.
What type of analytics and tracking does the CMA Toolkit provide?
The CMA Toolkit provides vital analytics that feed into coaching and help agents refine their market positioning. This data goes beyond simple report generation, offering actionable insights into performance.
The key analytics available include:
- Win/loss ratios to evaluate listing success rates.
- Time to list metrics for process efficiency tracking.
- Pricing accuracy reports to sharpen valuation skills.
Additionally, the feature tracks client engagement. View tracking, comment threads, and sign-offs give agents critical data to time follow-ups and move listings forward effectively.
Can I clone or duplicate my CMA templates for different neighborhoods?
Yes, you can easily clone or duplicate your CMA templates to tailor them for different neighborhoods or property types. This functionality saves significant time when working with similar properties or regions.
You can duplicate existing templates, incorporating location tokens to automatically adjust content, and reuse your most effective narratives. This allows you to scale your production of high-quality, customized CMAs quickly across your market area within Hoop.
.avif)
%20(1).avif){kind=avatar}
.avif){kind=avatar}
