How does the Brand Voice feature help maintain brand consistency?
The Brand Voice feature on Hoop creates a reusable profile that applies your specific tone and style to all content drafts. Hoop AI Agents analyze inputs to ensure the generated copy matches your defined brand guidelines.
This process reduces the risk of off-brand messaging, especially as your content volume increases and more people contribute. The system uses your input examples, rules, and preferred phrases to capture your unique style, ensuring every asset reads consistently and on-brand across channels like blogs, emails, and social media.
How is a brand voice profile initially created in Hoop?
Creating your brand voice profile is straightforward and forms the foundation for all your on-brand content. You start by providing representative copy and specific guidance to the system.
The Hoop platform synthesizes these patterns into a reusable preset. During setup, you:
- Upload existing content examples and style guides.
- Specify your preferred tone, language, and any banned terms.
- Create distinct presets for different channels, such as social, email, or blog.
This systematic approach ensures your style is captured accurately before content generation begins.
Can our organization manage multiple brand voice profiles?
Yes, the Hoop platform is designed to support the complexity of modern brand operations. You can create multiple channel- or unit-specific presets.
This flexibility allows teams to switch between voices as needed—for instance, using a formal tone for customer service emails and a casual tone for social media posts—all while maintaining core brand cohesion. You also benefit from robust management tools:
- Approval workflows ensure all updates are reviewed before publishing.
- Audit trails track who made changes and when.
- Role-based access controls limit who can modify voice profiles.
This ensures brand integrity is maintained across all variations.
What level of security is applied to our voice profile data?
Hoop treats your brand voice data as highly sensitive intellectual property, implementing industry-standard security and privacy controls. All uploaded examples and defined rules are encrypted both in transit and at rest.
The system utilizes a secure, proprietary architecture to analyze inputs, ensuring your brand guidelines are never exposed externally or used to train public models. Furthermore, the platform adheres to global data privacy regulations, giving you confidence that your unique brand identity is protected from unauthorized access or misuse.
What pricing plans include the Brand Voice feature?
The Brand Voice feature is available across all three of the platform's main tiers. This includes the core, pro, and enterprise pricing plans.
Access to features scales with the plan. For instance, while the core plan provides basic profile creation, the pro and enterprise plans unlock advanced capabilities such as dedicated approval workflows, unlimited voice presets, and enhanced governance tools. Organizations with high volume or complex global needs typically opt for the enterprise tier to utilize maximum customization and scaling options for their brand voice across Hoop.
How quickly can we start using our new brand voice in content?
Once you have defined your rules and uploaded your examples, the system processes this input rapidly, typically within a few hours, depending on the volume of training data. New contributors can start matching the tone immediately.
This rapid time-to-value is one of the primary benefits of using Hoop. Once active, the brand voice instantly integrates into all content creation and rewriting workflows. This capability helps organizations realize key benefits right away:
- Onboarding: New team members match the brand tone from day one.
- Review Cycles: The need for back-and-forth edits between writers and editors decreases significantly.
- Guardrails: Off-brand language is flagged before publishing, preventing costly mistakes.
Can the Brand Voice feature be applied to content we already have?
Yes, the Hoop platform includes powerful rewrite capabilities designed to align your legacy content with your current brand standards at scale. This is crucial for large organizations undergoing a rebrand or consolidating content assets.
You can apply a newly created voice profile to an existing body of work, ensuring all published materials reflect the latest guidelines. This process allows you to generate new content in your preset voice and rewrite existing copy to match. You can even adjust for audience, region, or formality during the rewriting process without losing the core brand identity.
.avif)
%20(1).avif){kind=avatar}
.avif){kind=avatar}
