What is the Ads Agent feature and who is it for?
The Ads Agent is an AI assistant that builds, manages, and optimizes your paid campaigns across major ad networks while honoring your goals and constraints. This powerful feature is designed for marketing teams and business owners looking to scale their advertising efforts efficiently without the heavy manual lift often required for cross-channel campaigns.
It is specifically built for users who need to manage full-funnel strategies, from awareness to conversion, and want to leverage their CRM data to create precise, high-performing audiences. The goal is smarter ads with less manual work.
How does the Ads Agent automate creative and audience targeting?
The agent uses AI to handle core targeting and creative tasks with precision. It automatically generates headlines, copy, and image/video concepts from your initial brief, ensuring a steady supply of fresh ad variants for testing.
For targeting, it integrates directly with your customer data to build effective audience segments. This includes:
- Building audiences from CRM segments and website events.
- Creating lookalike audiences to expand reach.
- Implementing automatic UTM and pixel setup with QA checks for accurate tracking.
This data-driven approach significantly improves targeting accuracy and campaign relevance on the Hoop platform.
Which advertising channels and networks are supported by the agent?
The Ads Agent is designed for multi-channel campaign management, allowing you to launch and optimize ads across the major digital advertising platforms seamlessly. It centralizes control and reporting across these diverse environments.
Currently supported channels include:
- Google Ads
- Meta (Facebook and Instagram)
- LinkedIn
- TikTok
All necessary tracking and UTM parameters are handled automatically by the agent, ensuring consistent measurement and attribution across every network from a single Hoop interface.
How is continuous optimization and budget management handled by the agent?
The agent continuously optimizes your campaigns to maximize performance against your set goals. It uses advanced algorithms for bid and budget automation to shift spend towards assets and audiences that are performing well, while always respecting the guardrails you establish.
Key optimization functions include:
- Bid and budget automation, prioritizing high-performing segments.
- Creative rotation to test variants and automatically refresh fatigued ads.
- Learning safeguards to enforce guardrails for frequency, CPA, ROAS, and brand safety, helping avoid wasteful spending.
This automated optimization ensures your budget is spent effectively as market conditions change.
What level of control do I maintain over ad campaigns and budgets?
You maintain essential control and oversight over all your advertising activities. The Ads Agent works within limits and policies that you define, ensuring your brand standards and financial constraints are always respected.
For significant changes, the agent is configured to propose adjustments, and you have the option to require manual approval before these changes go live. This balance allows for AI efficiency combined with human strategy and governance. You set the limits, and the agent executes, proposes, or requires approval for spending and creative changes.
How does the Ads Agent use CRM data for better ad performance?
The Ads Agent integrates deeply with your CRM and store data to ensure ads are targeted and measured based on real customer behavior and revenue outcomes. This is critical for improving ROI.
The system leverages your data in the following ways:
- Syncing leads, offline conversions, and product catalogs directly from your CRM.
- Building dynamic retargeting and lifecycle-based audiences for personalized campaigns.
- Sharing server-to-server conversion data for more accurate measurement, bypassing potential browser limitations.
This tight connection allows for multi-touch attribution models that clearly link ad spend to pipeline and sales revenue.
What are the pricing plans for the Ads Agent feature on Hoop?
The Ads Agent feature is available across three distinct pricing tiers on the Hoop platform. These tiers are designed to accommodate businesses of various sizes and campaign complexities, ensuring you only pay for the scale and sophistication you need.
The pricing plans are:
Each plan includes all the core functionalities but offers scaled limits on campaign volume, data integration capacity, and access to premium features like advanced forecasting and dedicated support. Details regarding specific usage caps and pricing can be found on the Hoop pricing page.
What security and privacy measures protect my advertising data?
Security and privacy are paramount for the Ads Agent feature, especially when dealing with CRM and conversion data. The Hoop platform uses industry-standard encryption for all data in transit and at rest.
Data privacy is maintained by:
- Tokenizing sensitive PII and ensuring direct customer identifiers are not passed to ad networks unnecessarily.
- Compliance with major regional data privacy regulations (e.g., GDPR, CCPA) by default.
- Implementing strict access controls so only authorized team members can view or modify campaign data and settings.
Hoop treats your connected business data as highly confidential, ensuring it is used strictly for campaign optimization and reporting within your account.
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