Video Producer Lead

About the team

We drive awareness, demand, and launches across channels. We connect product value to real customer outcomes.

About the role

You will own meaningful scope in Marketing. You will partner across Product, Engineering, Design, Data, and GTM to ship value fast.

What you’ll do

• Own messaging, positioning, and launches with Product Marketing.
• Run growth programs across paid, SEO, lifecycle, and content.
• Build campaigns by segment and track pipeline impact.
• Partner with Sales on enablement and with Success on expansion.
• Measure and optimize CAC, LTV, and funnel conversion.
• Document decisions clearly and keep stakeholders aligned.

First 90 days

• 30d: publish updated messaging and first campaign
• 60d: generate qualified pipeline with clear targets
• 90d: run 2 experiments improving CAC or conversion

What you’ll bring

• Relevant experience in a similar role within SaaS or platforms
• Ability to turn ambiguity into clear plans and shipped work
• Strong collaboration across functions and comfort with data
• Clear written communication and simple, practical thinking
• Bachelor’s or higher in Marketing, Communications, Business, or a related field

You’ll do well here if you

• Care about customer outcomes and craft
• Enjoy shipping fast and improving with data
• Keep things simple and raise the quality bar

Compensation and benefits

• Base 50k to 70k USD. Equity and comprehensive benefits. Local ranges apply outside the US.. Equity and comprehensive benefits. Local ranges apply outside the US.. Equity and comprehensive benefits. Local ranges apply outside the US.. Equity and comprehensive benefits. Local ranges apply outside the US.
• Competitive equity grants
• Health, time off, learning, and wellness benefits; details vary by location
• High-spec laptop and budget for your workspace

About the team

• Grow HoopAI’s pipeline and brand presence in Levant and GCC.
• Run targeted campaigns with crisp ICP and persona alignment.
• Partner closely with Sales and Product to position differentiated value.
• Measure what matters: sourced ARR, CAC payback, and velocity.

What you'll do

• Document decisions and tradeoffs for future maintainers.
• Build content that moves buyers through the funnel.
• Plan and execute integrated campaigns tied to sourced ARR.
• Collaborate cross-functionally and communicate crisply.
• Ship iteratively with measurable impact and clear owners.

What you'll bring

• Bachelor’s degree in Marketing, Communications, or related field
• Campaign planning, measurement, and experimentation skills.
• Excellent storytelling with customer proof.
• Strong ownership, bias to action, and crisp communication.
• Ability to work across time zones with clear written updates.